हरि श्रीकुमार

+91 431 250 5008    hari@iimtrichy.ac.in

विपणन

फेलो (आईआईएम कलकत्ता), एम.एससी. (टेक.) बिट्स, पिलानी

हरि श्रीकुमार ने उपभोक्ता व्यवहार के क्षेत्र में अपना शोध प्रबंध किया है, जिसमें दक्षिण भारत में प्रवासी उपभोक्ताओं के बीच उपभोग संबंधी विमर्श और प्रथाओं का अध्ययन किया गया। उनका शोध कार्य उपभोक्ता संस्कृति सिद्धांत और विज्ञापन के क्षेत्र में प्रतिष्ठित पत्रिकाओं तथा अंतर्राष्ट्रीय सम्मेलनों में प्रकाशित और प्रस्तुत किया गया है। आईआईएम कलकत्ता में डॉक्टरेट कार्यक्रम में शामिल होने से पहले, उन्होंने एक वर्ष तक स्टरलाइट इंडस्ट्रीज में और ढाई वर्ष तक मार्केटिंग रिसर्च उद्योग में कार्य किया, जिसमें टीएनएस मोड, बैंगलोर और इंडिका रिसर्च, मुंबई शामिल हैं। उन्होंने बिट्स, पिलानी से एमएससी (टेक्नोलॉजी) में स्नातक की उपाधि प्राप्त की है।

Journal Articles

Sreekumar, Hari, and Sankalp Pratap | Year – 2022
“Forging the Nation State: An Advertising History of Tata Steel, India," Journal of Historical Research in Marketing.

Sreekumar, Hari | Year – 2018
“Negotiation and Resistance: A History of Consumption in British India." Journal of Historical Research in Marketing, DOI 10.1108/JHRM-05-2017-0019.

Sreekumar, Hari and Rohit Varman | Year – 2018
"Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth," Journal of Macromarketing, DOI:10.1177/0276146718815939.

Sreekumar, Hari | Year – 2015
Review of the book *The Definitive Book of Branding*, ed. Kartikeya Kompella, Decision, DOI 10.1007/s40622-015-0074-4.

Varman, Rohit & Sreekumar, Hari | Year – 2015
“Locating the Past in its Silence: History and Marketing Theory in India," Journal of Historical Research in Marketing, 7(2), 272-279, doi:org/10.1108/JHRM-04-2013-0016.

Sreekumar, Hari | Year – 2009
Review of the book *Consumption and the Transformation of Everyday Life: A View from South India* by Harold Wilhite, Decision, 36(2), August.

Sreekumar, Hari | Year – 2008
“Power, Politics and Organization Development: A Review," The International Journal of Knowledge, Culture and Change Management, 8(7), 55-60.

Edited Book Chapters

Sreekumar, Hari, and Rohit Varman | Year – 2018

Sreekumar, Hari and Rohit Varman | Year – 2017
"Indian advertising in the context of globalization," in *Global Advertising Practice in a Borderless World*, ed. Robert Crawford, Linda Brennan and Lukas Parker, Routledge: Oxon, 158-170.

Sreekumar, Hari and Rohit Varman | Year – 2016
"History of Marketing in India," in *The Routledge Companion to Marketing History*, ed. D.G. Brian Jones and Mark Tadajewski, Routledge: Oxon and New York, 389-405.

Conference Presentations

Sreekumar, Hari | Year – 2021
“Alternative Conceptualizations of the Body: A study of Ayurvedic Discourse in India,” presented at the Eighth Pan IIM World Management Conference, IIM Kozhikode, India, December 16 to 18.

Sreekumar, Hari | Year – 2021
“Neoliberalism and its Discontents: A Study in Indian Business Schools,” presented at the International Conference of Markets and Development, IIM Trichy, India, 16 to 18 December.

Sreekumar, Hari | Year – 2019
“A troubled modernity: a study on Ayurvedic practice in India,” presented at the 35th EGOS Colloquium, University of Edinburgh, UK, July 4 to July 6.

Sreekumar, Hari | Year – 2016
Invited panellist at the Panel Discussion on “Future of Critical Management Studies in Management Institutes and Business Schools in India” at the CERE Conference, IIM Indore, May 2016.

Sreekumar, Hari and Rohit Varman | Year – 2014
“Engaging with Subaltern Consumers: Migration, Identity and Consumer Acculturation,” AMA’s Winter Marketing Educators’ Conference, Orlando, Florida, USA, February 21-23.

Varman, Rohit and Hari Sreekumar | Year – 2009
“Contested Representations: Understanding Contradictions in Postcolonial Advertising,” Critical Management Conference, University of Warwick, UK, July 13 to 15.

Invited Talks

Sreekumar, Hari | Year – 2024
Invited panelist at the Round Table Discussion at IIM Calcutta on Context in Management Research, 4 March 2024. Invited panelist at the Round Table Discussion at The Ashank Desai Centre for Policy Studies, IIT Bombay, on the topic State Business Linkages in Contemporary India, 24 January 2024.

Sreekumar, Hari | Year – 2016
Invited panelist, Round Table on The Future of Critical Management Studies, CERE Conference, IIM Indore, 2016.

Posts Held

Editor, IIMT Journal of Management, June 2025 to present.

Chairperson, Post Graduate Programme in Management, from 2021 to 2024.

Chairperson, Admissions Committee, IIM Tiruchirappalli, from 2012 to 2018.

Editor, Campus Connect, the IIM Trichy Newsletter, from 2013 to 2022.

Member, Library Committee, IIM Tiruchirappalli, from 2011 to 2016.

Member, Fellow Program and Research Committee, IIM Tiruchirappalli, from 2012 to 2016.

Area Chair, Marketing Area, from 2013 to 2016, and from 2018 to 2020.

Member, Staff Welfare Committee, from 2012 to 2016.

Reviewer for journals: Marketing Theory, Consumption, Markets, and Culture, Journal of Historical Research in Marketing, and Journal of Management History.

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