Hari Sreekumar

Marketing

Fellow (IIM Calcutta), M.Sc. (Tech.) BITS, Pilani

+91 431 250 5008

hari@iimtrichy.ac.in

Hari Sreekumar did his dissertation in the area of consumer behaviour, examining consumption discourses and practices among migrant consumers in southern India. His research work has been published and presented in reputed journals and international conferences in the area of consumer culture theory and advertising. Prior to joining the doctoral programme at IIM Calcutta, he worked at Sterlite Industries for a year, and in the marketing research industry for two and a half years, with stints at TNS Mode, Bangalore and Indica Research, Mumbai. He did his graduation in M.Sc. (Tech.) from BITS, Pilani.

Hari Sreekumar | Year – 2017
Negotiation and resistance: a history of consumption in British India. Journal of Historical Research in Marketing, Published, doi: 10.1108/JHRM-05-2017-0019

Varman, R., & Hari Sreekumar | Year – 2015
Locating the Past in its Silence: History and Marketing Theory in India. Journal of Historical Research in Marketing, Volume 7 (272-279), doi: 10.1108/jhrm-04-2013-0016

Hari Sreekumar and Varman, Rohit, Cayla, Julien | Year – 2011
Mimicry and Postcolonial Advertising. Advances in Consumer Research - European Conference Proceedings, 9, 544.

Hari Sreekumar | Year – 2008
Power, Politics and Organization Development: A Review. The International Journal of Knowledge, Culture and Change Management, 8(7), 55-60.


← Back to List