संकाय प्रोफाइल

A firm believer in participant-centred learning, SPA enthusiastically experiments with learner-centred methodologies rather than solely lectures.
SPA underwent certification at Paris with StratX Simulations. Besides, he has attended the Global Colloquium on Participant-Centered Learning and the Case Workshop at the Harvard Business School held in Boston and Shanghai.
Following a mid-career shift to academics in 1999, he served at XLRI [Jamshedpur], IIM [Kozhikode] and Thiagarajar School of Management [Madurai]. Likewise, he has held visiting academic appointments at the Asian Institute of Management [The Philippines], IIM [Lucknow], and Amrita School of Business [Coimbatore]. Besides, he has taught working executives in Singapore and Dubai.
Since 2012 with IIM Tiruchirappalli, SPA has taught two elective courses - Product Policy & Brand Management and Strategic Marketing in Action, both taught using simulation and occasionally Services Marketing and Marketing Metrics for Growth.
SPA's training & consulting interests lie in products, services, brands, and marketing strategy. He has worked with executives of leading organisations in Asia's private, public, and not-for-profit sectors on themes covering products, services, brands, customer centricity and marketing strategy. SPA recently engaged with Titan Company Ltd., where he helped set up the Impulse School of Marketing.
SPA's areas of research are marketing demographics & consumer vulnerability.
SPA underwent training in academic leadership in the UK. He has been actively involved in institution building at IIM Trichy and has made significant service contributions. Among others, he set up the Chennai Campus in 2012, where he launched the PGPBM for working executives, chaired the residential PGPM at Trichy for three years from 2013, conducted the 1st four convocations, initiated significant revisions in the PGPM Manual, and introduced a social project 'Make a difference' in the curriculum, now a mandatory requirement for the award of the PGPM Diploma.
At IIM, Trichy SPA has headed several activities, such as Executive Education & Consulting, Technical Education Quality Improvement Programme, Accreditation, Programme Review, Branding, Library and Campus Relocation. Besides, he served on several committees like Sexual Harassment at the Workplace, Placement, External Relations, International Exchange, Library and Student Activities. He has been the mentor for Marketing & Advertising Club at IIM Trichy since its inception.
His 14 years of experience from 1985 across the automotive, financial services, direct selling, and music retailing industries spans business and consumer markets, as well as rural and urban.
The conceptual understanding gained through decades of reflection, learning, coaching, and consulting brings value to both boardrooms and classrooms in creating appropriate business strategies and developing customer orientation.
As an Independent Director at Manappuram Home Finance Ltd., SPA chairs the Corporate Social Responsibility Committee and serves on two other committees.
Besides, he serves on the Governing Body of St. Xavier's College (Autonomous), Mumbai and the Academic Council of St. Thomas College (Autonomous), Thrissur.
SPA loves to first listen to and then build conversations. With an ability to pick up on sensitive situations, he can help voice every stakeholder's emotion. He learns best by finding new tasks or projects to start, as well as by coaching. Opportunities to interact with people energise him. Choosing his commitments carefully, he focuses on what he enjoys doing. With a reputation for integrity, he stays faithful to his obligations.