Prof. Paul, a practitioner - academic, is a Fellow
of the Indian Institute of Management Lucknow. Besides, he holds a
post-graduate degree in management from Madurai Kamaraj University. A firm believer of
participant-centred learning, he enthusiastically experiments with learner
centred methodologies rather than solely lecture. He underwent certification at
Paris with StratX Simulations. Besides, he has attended the Global Colloquium
on Participant-Centered Learning and the Case Workshop at the Harvard Business
School held at Boston and Shanghai.
From 1985 he served across
the country and gathered hands-on customer interface experience in the
automotive, financial services, direct selling, and music retailing industries.
His corporate experience spans business and consumer markets, rural and urban,
and product and services marketing as well.
Following a mid-career shift
to academics in 1999, he served at XLRI [Jamshedpur], IIM [Kozhikode] and
Thiagarajar School of Management [Madurai]. Likewise, he has held visiting
academic appointments at the Asian Institute of Management [The Philippines],
XLRI [Jamshedpur], IIM [Lucknow], and Amrita School of Business [Coimbatore].
Besides, he has taught working executives at Singapore and Dubai.
Since 2012 with IIM
Tiruchirappalli, Prof. Paul teaches two elective courses - Product & Brand
Management and Strategic Marketing, both taught using simulation, and
occasionally Services Marketing.
His areas of research are
marketing demographics & consumer vulnerability. He is interested in the
demographic transition and is actively engaged with the question of how, in
comparison with younger age groups, elderly consumers respond to marketing
Prof. Paul’s training &
consulting interests lie in products, services and brands, and marketing
strategy. In his training and consulting assignments he has worked with
executives of of Asian Paints, GMMCO Ltd., Hindustan Petroleum Corporation
Ltd., Chennai Petroleum Corporation Ltd., IFFCO Ltd., Merck Serano, Optum
Global Solutions, Sharptronics, Slicerooms.com, TVS & Sons Ltd., TVS Coach
Ltd., TVS Srichakra Ltd., India Posts, Indian Railways, Khadi & Village
Industries Commission, and Small Industries Product Promotion Organisation Ltd.
Prof. Paul has undergone
training on academic leadership at the UK. He has been actively involved in
institution building at IIM Trichy and has made significant service
contributions. He set up the Chennai Campus in 2012 where he launched the PGPBM
for working executives, chaired the residential PGP at Trichy from 2013 to
2016, conducted the first four convocations, and introduced a social project
‘Make a difference’ in the curriculum, now a mandatory requirement for award of
the PGPM Diploma.
Besides, he has headed various
activities like Executive Education & Consulting, Technical Education
Quality Improvement Programme, Accreditation and Programme Review, Branding, Campus
Relocation, besides having served on committees like Placement & External
Relations, International Exchange, Library and Student Activities.