संकाय प्रोफाइल

Silal, P., and Sharma, Y. | Year – 2024
Silal, P., & Sharma, Y. (2024). E-government and economic governance for global environmental performance: An exploration of sustainability typologies and transitions. Technological Forecasting and Social Change (ABDC: A), 206, 123563. https://doi.org/10.1016/j.techfore.2024.123563

Eesley, D. T., Sharma, Y., Singh, R., and Sindhav, B. | Year – 2023
Eesley, D. T., Sharma, Y., Singh, R., & Sindhav, B. (2023). Customer development–product development dilemmas in startup firms: A qualitative investigation into founder's involvement. Journal of Research in Marketing and Entrepreneurship (ABDC: B), 25(3). https://doi.org/10.1108/JRME-02-2022-0014

Sharma, Y., and Jaikumar, S. | Year – 2023
Sharma, Y., & Jaikumar, S. (2023). Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers. Journal of Consumer Marketing (ABDC: A), 40(1), 44–55. https://doi.org/10.1108/JCM-10-2019-3454

Sharma, Y., and Silal, P. | Year – 2023
Sharma, Y., & Silal, P. (2023). Mapping the effect of healthy and unhealthy food and beverages marketing: Two decades of bibliometric analysis. European Journal of Marketing (ABDC: A*), 57(1), 149–184. https://doi.org/10.1108/EJM-09-2021-0717

Sharma, Y., Silal, P., Kumar, J., and Singh, R. | Year – 2022
Sharma, Y., Silal, P., Kumar, J., & Singh, R. (2022). From Pandemic to Prada: Examining online luxury-brand self-narrative. Marketing Intelligence and Planning (ABDC: A), 40(4), 527–541. https://doi.org/10.1108/MIP-05-2021-0153

Jaikumar, S. and Sharma, Y. | Year – 2021
Jaikumar, S., & Sharma, Y. (2021). Consuming beyond means: Debt trap of conspicuous consumption in an emerging economy. Journal of Marketing Theory and Practice (ABDC: B), 29(2), 233–249. https://doi.org/10.1080/10696679.2020.1816476

Sanyal, S. N., Mazumder, R., Singh, R., and Sharma, Y. | Year – 2021
Sanyal, S. N., Mazumder, R., Singh, R., & Sharma, Y. (2021). Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness. Journal of Retailing and Consumer Services (ABDC: A), 58(1), 102305. https://doi.org/10.1016/j.jretconser.2020.102305

Jaikumar, S., Sharma, Y., and Silal, P. | Year – 2020
Jaikumar, S., Sharma, Y., & Silal, P. (2020). Impact of education on health-beliefs in an emerging economy: Understanding the role of urbanisation and social capital. Health Marketing Quarterly (ABDC: B), 37(4), 316–332. https://doi.org/10.1080/07359683.2021.1947077

Singh, R., Sharma, Y., and Kumar, J. | Year – 2020
Singh, R., Sharma, Y., & Kumar, J. (2020). A road less traveled in nostalgia marketing: Impact of spiritual wellbeing on effect of nostalgic advertisements. Journal of Marketing Theory and Practice (ABDC: B), 29(3), 289–307. https://doi.org/10.1080/10696679.2020.1836975

Sharma, Y., Nasreen, R., and Kumar, A. | Year – 2019
Sharma, Y., Nasreen, R., & Kumar, A. (2019). Role of social network in defining the impact of marketing-mix on satisfaction from food items at subsistence marketplace. Indian Journal of Marketing (ABDC: C), 49(2), 7. https://doi.org/10.17010/ijom/2019/v49/i2/141579