संकाय प्रोफाइल

Bhaiswar, R., Meenakshi, N., & Chawla, D. | Year – 2025
eWOM–consumer's tryst with trust and transitions–a qualitative study. International Journal of Internet Marketing and Advertising, 22(3), 259 - 285.  https://doi.org/10.1504/IJIMA.2025.146381 

Dhir, A., Meenakshi, N., Nicolau, J. L., & Kaur, P. | Year – 2025
Wokeness in Tourism Management: Definition, conceptualization, attributes and consequences. Tourism Management, 109, 105131.

Meenakshi, N., Dhir, A., Kaur, P., & Camilleri, M. A. | Year – 2025
Food sharing apps in the hospitality industry: Strategies to mitigate risks and enhance benefits for increased adoption. International Journal of Hospitality Management, 129, 104175. https://doi.org/10.1016/j.ijhm.2025. (ABDC-A*, ABS-3) 

Meenakshi, N., Dhir, A., Kaur, P., Mahto, R. V., & Nicolau, J. L. | Year – 2025
Is travel resurgence in the post-global health emergency a form of revenge travel? A multi-phase qualitative study. Journal of Travel Research, 64(5), 1141-1164. https://doi.org/10.1177/00472875241234388 (ABDC-A*, ABS-4) 

Meenakshi, N., Dhir, A., Shah, P., Nicolau, J. L., & Kaur, P. | Year – 2025
Conceptualization of greenwashing in the hospitality industry. International Journal of Hospitality Management, 131, 104255. https://doi.org/10.1016/j.ijhm.2025.104255  (ABDC-A*, ABS-3) 

Bhatia, M., Meenakshi, N., Kaur, P., & Dhir, A. | Year – 2024
Digital technologies and carbon neutrality goals: An in-depth investigation of drivers, barriers, and risk mitigation strategies. Journal of Cleaner Production, 451, 141946.   https://doi.org/10.1016/j.jclepro.2024.141946 (ABDC-A; ABS-2)  

Chaudhary, S.,Dhir, A., Meenakshi, N., & Christofi, M. | Year – 2024
How small firms build resilience to ward off crises: a paradox perspective. Entrepreneurship & Regional Development, 36(1-2), 182-207. https://doi.org/10.1080/08985626.2023.2265327 (ABDC-A; ABS-3) 

Dhir, A., Meenakshi, N., Nawaz, R., & Kaur, P. | Year – 2024
How do we pivot? Facilitators, inhibitors, and strategies of tech healthcare startups before, during, and after a crisis. Technological Forecasting and Social Change, 207, 123606. https://doi.org/10.1016/j.techfore.2024.123606 (ABDC - A; ABS-3) 

Meenakshi, N., Dhir, A., Mahto, R. V., Nicolau, J. L., & Kaur, P. | Year – 2024
Travelers’ coping strategies in the backdrop of revenge tourism. Journal of Travel Research, 63(6), 1473 - 1489.  

Dhir, A., Khan, S. J., Islam, N., Ractham, P., & Meenakshi, N. | Year – 2023
Drivers of sustainable business model innovations. An upper echelon theory perspective. Technological Forecasting and Social Change, 191, 122409. https://doi.org/10.1016/j.techfore.2023.122409 (ABDC-A, ABS-3)   

Meenakshi, N. | Year – 2023
Post-COVID reorientation of the Sharing economy in a hyperconnected world. Journal of Strategic Marketing, 31(2), 446-470. https://doi.org/10.1080/0965254X.2021.1928271 (ABDC-A, ABS-2)

Bhaiswar, R., Chawla, D., & Meenakshi, N. | Year – 2022
The influence of eWOM communications on intended online purchases: a literature review using TCCM framework and future research agenda. International Journal of Indian Culture and Business Management, 26(3), 328- 361.   https://doi.org/10.1504/IJICBM.2022.124630

Meenakshi, N. | Year – 2022

Yadav, N., Meenakshi, N., & Banerjee, P. | Year – 2022
Exploring governance issues between online food delivery platforms and restaurant partners in India. Digital Policy, Regulation and Governance, 24(3), 292-308. https://doi.org/10.1108/DPRG-06-2021-0074 (ABDC-B, ABS-1)   

Bhaiswar, R., Meenakshi, N., & Chawla, D. | Year – 2021
Evolution of electronic word of mouth: A systematic literature review using bibliometric analysis of 20 years (2000–2020). FIIB Business Review, 10(3), 215-231. https://doi.org/10.1177/23197145211032408

Meenakshi, N | Year – 2020
Taboo in consumption: Social structure, gender and sustainable menstrual products. International Journal of Consumer Studies, 44(3), 243-257. https://doi.org/10.1111/ijcs.12562 (ABDC-A, ABS-2)   

Sinha, A., Varkkey, B., & Meenakshi, N. | Year – 2020

Meenakshi, N., & Sinha, A. | Year – 2019
Food delivery apps in India: wherein lies the success strategy? Strategic Direction, 35(7), 12-15. https://doi.org/10.1108/SD-10-2018-0197 

Kumar, A., & Meenakshi, N. | Year – 2006
A Declining Market Mars a Historic Collective Bargaining Agreement: The Case of Escorts. Vikalpa, 31(2), 131-146. https://doi.org/10.1177/0256090920060208  

Meenakshi, N | Year – 2019
“Airbnb influence on community living – a case study of Delhi,” at the Asia Pacific ACR, IIM, Ahmedabad, 10-12 January, 2019. 

Meenakshi, N | Year – 2018
“Marketing, Lobbying and Public Policy in the times of Sharing Economy: Uber and Airbnb in India,” 12th Great Lakes, Chennai NASMEI Marketing Conference, 20-21 December, 2018   

Meenakshi, N | Year – 2014
“An Analysis of Intergenerational Differences in materialism in India,” at the “Listening to consumers of Emerging Markets.” in IIM, Lucknow, January, 2014.

Meenakshi, N | Year – 2012
“Intergenerational Difference in Values between Teenagers and their Parents, and its Influence on Consumption Behavior,” at the "Shaping the Future of Research in Marketing in Emerging Economics: Looking Ahead" conference at IIM, Lucknow, January 2012.

Meenakshi, N | Year – 2018
Case study – “Airbnb India: growth pangs?” in the book “Services Marketing” by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit, McGraw Hill Publishing, 7th edition.

Meenakshi, N | Year – 2012
Case study - “Promotion of Fairy Queen Express” in the book “Marketing in India: Cases and Readings” by S. Neelamegham, Vikas Publishing, 4th edition.

Meenakshi, N | Year – 2018
“Swagat Textiles: Carrying the family legacy forward,” HBSP case no. W18585-PDF-ENG, https://hbsp.harvard.edu/product/W18585-PDF-ENG?Ntt=W18585-PDF-ENG  

Meenakshi, N | Year – 2016
“Mukunda Foods Private limited: The consumer market foray,” HBSP case no. W16691-PDF-ENG, https://hbsp.harvard.edu/product/W16691-PDF-ENG?Ntt=W16691-PDF-ENG   
Nagarajan, M., & Kumar, A. (2015). Havells India Limited: Transition from an Industrial Brand to a Consumer Brand. Vikalpa, 40(3), 363-382. https://doi.org/10.1177/0256090915599083

Nagarajan, M. and Kumar, A. | Year – 2013
"Infosys Limited: is it still the Indian IT bellwether?" Emerald Emerging Markets Case Studies, Vol. 3 No. 7. https://doi.org/10.1108/EEMCS-06-2013-0071