Anirban Som

Marketing

Ph.D (Bond University, Australia), M.Sc (National University of Singapore)

+91 431 250 5032

asom@iimtrichy.ac.in

Dr. Anirban Som has completed his PhD studies from Bond University, Australia. He did his M.Sc. (Business) from the National University of Singapore. He holds an MBA degree from the ICFAI Business School (Hyderabad campus), India. He had worked at HCL Infinet Ltd, India after his MBA studies. He has published research articles in reputed journals like the Journal of Business Research (JBR), International Journal of Research in Marketing (IJRM), Australasian Marketing Journal(AMJ) and has presented papers in various top international conferences like the Australia & New Zealand Marketing Academy Conference, European Association for Consumer Research conference, MARCON 2014 / 2016 - IIM Calcutta, Association for Consumer Research (ACR) Asia Pacific Conference, 2015. Anirban is currently a lecturer at IIM Trichy for doctoral and MBA level courses in the marketing area. Anirban has received various scholarships and awards. He won a Dean’s scholarship at Bond University and also received an AUD$5000 research grant for research excellence at Bond University. He was awarded the NUS Research scholarship for his Master’s studies at the National University of Singapore. Anirban likes interacting with people and is an avid follower of games like cricket, soccer and table tennis.

Anirban Som | Year – 2019

Som, Anirban, Chris Dubelaar, and Rafi M.M.I Chowdhury. " The Effects of Goal Orientation on Goal Pursuit." Journal of Business Research104(2019)322-332.
Journal rank as per ABDC - 'A'

Som, Anirban. "The joint effects of regulatory focus and argument strength of product related information on choice behaviour." Australasian Marketing Journal (AMJ) 24.3 (2016): 226-237.
Journal rank as per ABDC - 'A'

Som, Anirban, and Yih Hwai Lee. "The joint effects of choice assortment and regulatory focus on choice behavior." International Journal of Research in Marketing 29.2 (2012): 202-209.
Journal rank as per ABDC - 'A*'



MBA: Marketing Management, Marketing Research, Retail Management
PhD: Judgment and Decision Making, Consumer Behavior
Executive MBA: Marketing Management

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