Perannagari Krishna Teja

+91 431 250 5017    krishnateja@iimtrichy.ac.in

Marketing

Ph.D. (IIM Kashipur), MBA Marketing (JNTU Hyderabad), B.Tech Computer Science (JNTU Hyderabad)

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Dr. Krishna Teja Perannagari is a seasoned academic and customer advocate with a strong background in marketing, customer management strategies, and analytics. He holds a Ph.D. in Marketing from the Indian Institute of Management Kashipur, an MBA in Marketing from JNTU College of Engineering, Hyderabad, and a B.Tech in Computer Science from the same institution.

In his academic career, Dr. Perannagari has held positions as Assistant Professor at the Indian Institute of Management Tiruchirappalli and the Jagdish Sheth School of Management, Bengaluru. He has also served as an Assistant Post-Doctoral Fellow at MICA, Ahmedabad, and as a Visiting Faculty at Doon Business School, Dehradun.

Complementing his academic expertise with industry exposure, Dr. Perannagari has worked as a Junior Software Engineer at EPAM Systems, Hyderabad, and completed an internship at Samba through the Google Summer of Code Program.

He has an established publication record comprising journal articles, book chapters, and case studies with prominent academic publishers such as Emerald, Wiley, Springer, IEEE, Intellect, Taylor & Francis, and Sage.

Dr. Perannagari has played a key role in organizing major academic conferences, including the AIM–AMA Sheth Foundation Doctoral Consortium (JAGSOM) and the International Communication Management Conference (MICA). His commitment to sustainable management is reflected in his role as the organizer of the 1st International Conference on Sustainable Management at the Indian Institute of Management Kashipur in 2018.

He teaches the following subjects at IIM Trichy: Marketing Management, Customer Relationship Management, Customer Experience Management, Marketing Analytics, Digital Marketing (with Applied AI), Healthcare Marketing

Journal Articles

Perannagari Krishna Teja | Year – 2026

Perannagari, Krishna Teja. 2026. “Eudaimonia: Concept, Review and Research Agenda.” Acta Psychologica 266 (June): 106771. https://doi.org/10.1016/j.actpsy.2026.106771. [ABDC - A category]

Krishna Teja Perannagari, Shivaani Kannan, and Mythiri B. | Year – 2025
Perannagari, K. T., Kannan, S., & Mythiri, B. (2025). Navigating the Indian Fashion E-Commerce Landscape: Challenges and Opportunities for Emerging Start-Ups. International Journal of Global Business and Competitiveness, 1-13. [ABDC - C category]

Perannagari Krishna Teja | Year – 2025

Mythiri, B., Roshni James, and Krishna Teja Perannagari. "Enhancing student well-being using structured leisure curriculum: a curriculum development and impact assessment study." World Leisure Journal (2025): 1-21. [ABDC - B category]

Perannagari Krishna Teja | Year – 2025
Perannagari, Krishna Teja and B. Mythiri. "Applying Design Science to Develop a Systems Framework for Securing Digital Learning: Insights from Resource-Constrained Educational Settings." International Journal of Technology Management & Sustainable Development (2025). [ABDC - C category]

Perannagari Krishna Teja and Somnath Chakrabarti | Year – 2020
Perannagari Krishna Teja and Somnath Chakrabarti. "Analysis of the literature on political marketing using a bibliometric approach." Journal of Public Affairs, 20(1), e2019 (2020). [ABDC - B category]

Perannagari Krishna Teja and Somnath Chakrabarti | Year – 2019
Perannagari Krishna Teja and Somnath Chakrabarti. "Factors influencing acceptance of augmented reality in retail: insights from thematic analysis." International Journal of Retail & Distribution Management (2019). [ABDC - A category]

Conference/Seminar Proceedings

Ambikesh Panda, Krishna Teja Perannagari, and Srikrishna Madhumohan Govindaluri | Year – 2025
Panda, A., Perannagari, K. T., & Govindaluri, S. M. (2025, March). Identifying Key Predictors of Airline Passenger Satisfaction: A Comparative Model Evaluation Study. In 2025 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI), Vol. 3, pp. 1-6. IEEE.

Balasubramanian and Krishna Teja Perannagari | Year – 2024
Balasubramanian, B., & Perannagari, K. T. (2024, March). Investigating Return Behavior in e-commerce: A Data-Driven Study. In 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI), Vol. 2, pp. 1-6. IEEE.

Edited Book Chapters

Perannagari Krishna Teja and Shaphali Gupta | Year – 2025
Perannagari, K. T., & Gupta, S. (2025). Leveraging the Role of Social Media Platform Data in Enhancing the Effect of Cause-Related Marketing. Contemporary Issues in Social Media Marketing, p. 277.

Perannagari Krishna Teja and Shaphali Gupta | Year – 2022
Perannagari Krishna Teja and Shaphali Gupta. "Mapping the Intellectual Structure of Artificial Neural Network Research in Business Domain: A Retrospective Overview Using Bibliometric Review." In Exploring the Latest Trends in Management Literature, Vol. 1, pp. 35-59. Emerald Publishing Limited, 2022. https://doi.org/10.1108/S2754-586520220000001003

Case20

Perannagari Krishna Teja | Year – 2026

Perannagari, Krishna Teja, and Sasikumar Ponnusamy. "Beyond bricks and mortar: market research in township development." Emerald Emerging Markets Case Studies 16, no. 1 (2026): 1-18. [ABS - 1 category]

Perannagari Krishna Teja | Year – 2025
Perannagari, Krishna Teja. "Beyond implementation: Driving CRM solution success in the enterprise ecosystem." Journal of Information Technology Teaching Cases (2025): 20438869251360807. [ABS - 1 category]

Marketing Management, Customer Relationship Management, Customer Experience Management, Marketing Analytics, Digital Marketing (with Applied AI), Healthcare Marketing
  • Digital Marketing with Applied AI (Short Duration Program)
  • Post Graduate Certificate in Healthcare Management - Marketing in Healthcare
  • Post Graduate Certificate Program in Business Analytics and Applications – Marketing Analytics
  • Updater Services, SpincoTech, InsuranceDekho, ABFRL – Sales & Relationship Management

Invited Talks

Perannagari Krishna Teja | Year – 2025

Invited talk on Decoding Marketing through the Lens of Iconic Brands and Behavioral Research Methods in Marketing

Perannagari Krishna Teja | Year – 2024
Digital Infrastructure Development and Welfare measures for Disadvantageous Groups in Andhra Pradesh

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