Ramendra Pratap Singh

+91 431 2505095    ramendra@iimtrichy.ac.in

Marketing

Ph.D. (NIT Durgapur)

Linkedin
Ramendra Pratap Singh is an Assistant Professor in the Marketing area. He has a doctoral degree in Marketing from the National Institute of Technology, Durgapur. Before joining the Indian Institute of Management, Tiruchirappalli, he worked at ICFAI Business School (IBS), Hyderabad (AACSB accredited). He has seven years of teaching experience, and his broad research interests lie in celebrity endorsement and influencer marketing.
His teaching interests include Integrated Marketing Communication, Brand Management, Marketing Research, and Sports Marketing & Sponsorship. He also teaches courses such as the Seminar on Brand Management and Marketing Theory for Doctoral Students.

Journal Articles

Singh, Ramendra P | Year – 2023
Role of celebrity credibility on banking service providers. Marketing Intelligence & Planning, Emerald Publisher, Vol. 41(2), pp. 214–228. 

Singh, Ramendra P., & Banerjee, Neelotpaul | Year – 2021
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship. IIMB Management Review, Elsevier, Vol. 33(2), pp. 119–132. 

Singh, Ramendra P., Singh, Ramendra., & Mishra, Prashant | Year – 2021
Does Managing Customer Accounts Receivable Impact Customer Relationships and Sales Performance? An Empirical Investigation. Journal of Retailing & Consumer Services, Elsevier, Vol. 60(3). 

Singh, Ramendra P., & Banerjee, Neelotpaul | Year – 2019
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention. Journal of Promotion Management, Routledge, Vol. 25(2), pp. 225–251.

Singh, Ramendra P., & Banerjee, Neelotpaul | Year – 2018
A study on exploring the factors influencing celebrity endorsement credibility. Global Business Review, SAGE, Vol. 19(2), pp. 494–509. 

Singh, Ramendra P., & Banerjee, Neelotpaul | Year – 2018
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude, and purchase intention. Global Business Review, SAGE, Vol. 19(6), pp. 1622–1639.

Conference/Seminar Proceedings

Singh, Ramendra P | Year – 2025
4th International Conference on Marketing (iMarc IV) 2025, Bridging the gap between Marketing Theory and Practice, organized by Indian Institute of Management Shillong, 23–24 January 2025.

Singh, Ramendra P | Year – 2025

10 PAN-IIM-WORLD MANAGEMENT CONFERENCE (WMC) 2025, Driving Social Impact through Management Research, organised by IIM-Ranchi, 27–29 November 2025.

Singh, Ramendra P | Year – 2023
ISDSI Global Conference 2023, Reimagining Globalization: The Power of Digital Interconnection in a Deglobalizing World, organized by Indian Institute of Management Ranchi, 27–29 December 2023.

Singh, Ramendra P., & Banerjee, Neelotpaul | Year – 2016
International Marketing Conference on Business Engagement in the Era of E-Marketing (MARCON 2016), IIM Calcutta, 22–24 December 2016. Paper titled: Role of celebrity credibility in developing brand equity and indelible customer relationship mediated by brand credibility. ISBN: 978-93-80813-52-3. Awarded Best Doctoral Research Paper.

Research for Marketing Decisions, Sports Marketing & Sponsorship, and Marketing Management- I & II (PGPM & PGPBM Students)
Seminar on Brand Management and Marketing Theory (Doctoral Students)

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