Dr. Dhrithi Mahadevan is an Assistant Professor in the area of Marketing at IIM Trichy. Prior to IIM Trichy, she served as an assistant professor at SPJIMR, Mumbai for two and a half years. Her research interests include services marketing, customer experience, sharing economy, green marketing, and ethics and responsible marketing. She has completed her Ph.D. in the area of Marketing Management from IIM Bangalore. Her dissertation focused on "Essays on Customer Experience in Access-Based Services", specifically examining issues such as conceptualizing customer experience for platform-based service models and investigating how platform-based interventions can affect provider performance in such business models. She was the recipient of the Best Thesis Award at the International Marketing Trends Conference in January 2026.
Additionally, her research has won several awards in national and international forums including Young Service Researcher Award, AMS-Sheth ADDCA Award, AIM-Sheth Award, Emerald Highly Commended Paper Award, and NASMEI Raj-Sethuraman Research Award. Prior to doing a Ph.D., Dhrithi worked with Cisco Systems (Bangalore), after completing her Electronics and Comm. Degree from R.V. College of Engineering.