Anirban Som

+91 431 250 5032    asom@iimtrichy.ac.in

Marketing

Ph.D. (Bond University, Australia), M.Sc (National University of Singapore)

Linkedin
Dr. Anirban Som is an Associate Professor in the Marketing area and Chairperson (International Relations) at IIM Tiruchirappalli. He completed his PhD at Bond University, Australia, and earned his M.Sc. (Business) from the National University of Singapore. He holds an MBA degree from the ICFAI Business School (Hyderabad campus), India. After completing his MBA, he worked at HCL Infinet Ltd., India.
His areas of academic interest include consumer behavior, judgment and decision-making, and brand crisis management. Dr. Som has published research articles in FT-50 listed journals such as the Journal of Business Ethics (JBE) and in ABDC-listed top-tier journals including the Journal of Business Research (JBR), International Journal of Research in Marketing (IJRM), and the Australasian Marketing Journal (AMJ).
He has presented research papers at several leading international conferences, including the Australia & New Zealand Marketing Academy Conference, European Association for Consumer Research Conference, MARCON – IIM Calcutta, Association for Consumer Research (ACR) Asia Pacific Conference, and Association for Consumer Research (ACR) North America.
Dr. Som currently teaches doctoral- and MBA-level courses in the marketing area at IIM Trichy. He has also served as Programme Director and Course Instructor for several Management Development Programmes conducted for leading corporations.
As Chairperson (International Relations), he is responsible for developing academic collaborations with foreign universities for student exchange, faculty exchange, and joint research initiatives. He has received several scholarships and awards, including a Dean’s Scholarship at Bond University and an AUD 5,000 research grant for research excellence. He was also awarded the NUS Research Scholarship for his master’s studies at the National University of Singapore.
Dr. Som enjoys interacting with people and is an avid follower of sports such as cricket, soccer, and table tennis.

Journal Articles

Anirban Som | Year – 2024
Som, Anirban. "Being moral motivates consumers to work harder and accept challenges." Journal of Global Scholars of Marketing Science, 34(4), 534-558. Journal rank as per ABDC list – 'B'

Rajat Roy, Anirban Som, Vik Naidoo, Fazlul K. Rabbanee | Year – 2023
Roy, Rajat, Anirban Som, Vik Naidoo, and Fazlul K. Rabbanee. "How Envy Encourages Beliefs in Unethical Consumer Behaviour: The Role of Religiosity and Moral Awareness." Journal of Business Ethics, 1-17. Journal rank – 'FT 50' listed journal

Anirban Som, Chris Dubelaar, Rafi M.M.I. Chowdhury | Year – 2019
Som, Anirban, Chris Dubelaar, and Rafi M.M.I Chowdhury. "The Effects of Goal Orientation on Goal Pursuit." Journal of Business Research, 104, 322–332. Journal rank as per ABDC list – 'A'

Anirban Som | Year – 2016
Som, Anirban. "The joint effects of regulatory focus and argument strength of product related information on choice behaviour." Australasian Marketing Journal (AMJ), 24(3), 226–237. Journal rank as per ABDC list – 'A'

Anirban Som, Yih Hwai Lee | Year – 2012
Som, Anirban, and Yih Hwai Lee. "The joint effects of choice assortment and regulatory focus on choice behavior." International Journal of Research in Marketing, 29(2), 202–209. Journal rank as per ABDC list – 'A Star'

  • MBA: Marketing Management, Marketing Research, Brand Crisis Management, Retail Management
  • Executive MBA: Research for Marketing Decisions
  • Doctoral Program and Executive Doctoral Program: Judgment and Decision Making, Consumer Behavior
  • Foreign teaching assignment: Brand Crisis Management at HM Business School, Munich University of Applied Sciences, Germany, 2026

                
  • Program Director for the Strategic Management Program (SMP 06).
  • Program Director for the Post Graduate Program in Business Analytics and Applications across two editions (PGCBAA-03 and PGCBAA-05)
  • Program Director for Management Development Programs for organizations such as TAFE and Mazagon Dock across several editions
  • Instructor for courses such as Data Collection Methods as part of the Post Graduate Program in Business Analytics and Applications (PGCBAA-03 & PGCBAA-05)
  • Instructor for courses such as Marketing Foundations for Strategic Management Program (SMP 01).
  • Instructor for courses such as Creating & Delivering Value and Leadership as part of Management Development Programs for organizations including L&T, TAFE, Mazagon Dock, IOCL, HPCL

Invited Talks

Invited talks | Year – 2025

“Best Practices in Managing International Relations: Insights from IIM Trichy” at the Pan Campus Meet of Team International Relations on March 19, 2025, at Jaipuria Institute of Management, Lucknow, in virtual mode.

“Brand Crisis Management in the Age of Social Media” at the EDP titled 'Marketing in the Digital Era: From Learning to Earning', on February 20, 2025, at VIT-AP University in virtual mode.
Chairperson, International Relations (August 2022 – Present)
Notable Achievements:
  • Facilitated Memorandums of Understanding (MoUs) for exchange programs with leading international universities, including the University of Scranton (USA), Dalhousie University (Canada), George Mason University (USA), IMISP Saint Petersburg (Russia), EM Normandie Business School (France), and Bond University (Australia).
  • Organized International Relations Week 2022, featuring 27 short courses delivered online by 25 faculty members from reputed international universities across Canada, USA, UK, Australia, France, and Russia.
  • Organized International Relations Week 2023, featuring 10 short courses delivered in person at the IIM Tiruchirappalli campus by 10 faculty members from renowned international universities across Australia, USA, France, and Russia.
  • Organized International Relations Week 2024, featuring 11 short courses delivered in person at the IIM Tiruchirappalli campus by 9 faculty members from leading international universities across Australia, Canada, France, New Zealand, and the USA.

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