Perannagari Krishna Teja
+91 431 250 5017
krishnateja@iimtrichy.ac.in
Marketing
Ph.D (IIM Kashipur), MBA Marketing (JNTU Hyderabad), B.Tech Computer Science (JNTU Hyderabad)
Dr. Krishna Teja Perannagari is a seasoned academic and customer advocate with a rich background in marketing, customer management strategies, and analytics. He holds a Ph.D. in Marketing from the Indian Institute of Management, Kashipur, complemented by an MBA in Marketing from JNTU College of Engineering, Hyderabad, and a B.Tech in Computer Science from the same institution.
In his academic journey, Dr. Perannagari has held positions such as Assistant Professor at the Indian Institute of Management, Tiruchirappalli, and the Jagdish Sheth School of Management in Bangalore. He also served as an Assistant Post-Doctoral Fellow at MICA, Ahmedabad, and as a Visiting Faculty at Doon Business School, Dehradun.
With a blend of academic expertise and industry experience, Dr. Perannagari has worked as a Junior Software Engineer at EPAM Systems, Hyderabad, and interned at Samba through the Google Summer of Code Program.
His contributions extend beyond teaching, evident in his publications in esteemed journals such as the International Journal of Retail & Distribution Management and the Journal of Public Affairs. Additionally, he has authored book chapters on topics like "Recent Trends in Digital Infrastructure in India" and "Mapping the Intellectual Structure of Artificial Neural Network Research in Business Domain."
Notably, Dr. Perannagari has organized significant conferences, including the AIM-AMA Sheth Foundation Doctoral Consortium and the International Communication Management Conference. His commitment to sustainable management is reflected in his role as the organizer of the 1st International Conference on Sustainable Management at the Indian Institute of Management, Kashipur, in 2018
Journal Articles
Krishna Teja Perannagari, Shivaani Kannan, and Mythiri B. | Year – 2025
Perannagari, K. T., Kannan, S., & Mythiri, B. (2025). Navigating the
Indian Fashion E-Commerce Landscape: Challenges and Opportunities for
Emerging Start-Ups. International Journal of Global Business and Competitiveness, 1-13. [ABDC - C category] |
Perannagari Krishna Teja and Somnath Chakrabarti | Year – 2020
Perannagari
Krishna Teja and Somnath Chakrabarti. "Analysis of the literature on
political marketing using a bibliometric approach." Journal of
Public Affairs 20, no. 1 (2020): e2019. [ABDC - B category] |
Perannagari Krishna Teja and Somnath Chakrabarti | Year – 2019
Perannagari
Krishna Teja and Somnath Chakrabarti. "Factors influencing acceptance of
augmented reality in retail: insights from thematic analysis." International
Journal of Retail & Distribution Management (2019). [ABDC - A category] |
Conference/Seminar Proceedings
Ambikesh Panda, Krishna Teja Perannagari, and Srikrishna Madhumohan Govindaluri | Year – 2025
Panda, A., Perannagari, K. T., & Govindaluri, S. M. (2025, March).
Identifying Key Predictors of Airline Passenger Satisfaction: A
Comparative Model Evaluation Study. In 2025 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI) (Vol. 3, pp. 1-6). IEEE. |
Balasubramanian and Krishna Teja Perannagari | Year – 2024
Balasubramanian, B., & Perannagari, K. T. (2024, March).
Investigating Return Behavior in e-commerce: A Data-Driven Study. In 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI) (Vol. 2, pp. 1-6). IEEE. |
Edited Book Chapters
Perannagari Krishna Teja and Shaphali Gupta | Year – 2025
Perannagari, K. T., & Gupta, S. (2025). Leveraging the Role of
Social Media Platform Data in Enhancing the Effect of Cause-Related
Marketing. Contemporary Issues in Social Media Marketing, 277. |
Perannagari Krishna Teja and Shaphali Gupta | Year – 2022
Perannagari
Krishna Teja and Shaphali Gupta. "Mapping the Intellectual Structure of
Artificial Neural Network Research in Business Domain: A Retrospective Overview
Using Bibliometric Review." In Exploring the Latest Trends in
Management Literature, vol. 1, pp. 35-59. Emerald Publishing Limited, 2022.
https://doi.org/10.1108/S2754-586520220000001003 |
Perannagari Krishna Teja and Vineet Gupta | Year – 2022
Perannagari
Krishna Teja and Vineet Gupta. "Recent Trends in Digital Infrastructure in
India." In Infrastructure Planning and Management in India,
pp. 187-201. Springer, Singapore, 2022. https://doi.org/10.1007/978-981-16-8837-9_11 |
Marketing Management, Customer Relationship Management, Customer Experience Management, Marketing Analytics
Post Graduate Certificate Program in Business Analytics and Applications - Marketing Analytics
Updater Services - Sales & Marketing
Invited Talks
Krishna Teja Perannagari | Year – 2024
Digital Infrastructure Development and Welfare measures for Disadvantageous Groups in Andhra Pradesh |