Nithyananda.K.V

General Management

Ph.D (National Law School of India University, Bangalore) Master of Business Law (National Law School of India University, Bangalore).

+91 431 250 5018

nithyananda@iimtrichy.ac.in

Google Scholar
Dr. Nithyananda is an Assistant Professor in the area of Finance and Legal Systems at the Indian Institute of Management Tiruchirappalli (IIM Trichy), Tamil Nadu, India, where he teaches courses on Business Laws, Legal Aspects of Business / Business Laws, Legal Aspects of Marketing and Strategic Management of Intellectual Property Rights, Legal Aspects of Entrepreneurship and Innovation, and Capital Market Regulations.Currently, he also looks after the administrative responsibility of registering and managing the trademarks of IIM Trichy as the Chairperson of the Trademarks Committee at IIM Trichy.
He is a Visiting Faculty at the IAE-AIX Marseille Graduate School of Management where he has been teaching the course on “Strategic Management of Intellectual Property Rights (SMIPR) for the last 7 years now. He was also a Visiting Faculty at École Supérieure des Sciences Commerciales d’Angers (ESSCA), at their Anger campus where he teaches the students of Masters Programme in International Business.
He was the Principal Investigator for the international research project, funded by the Institute for Money, Technology and Financial Inclusion (IMTFI), University of California at Irvine, Irvine, California, USA., along with Prof. Cyril Fouillet of ESSCA, as the co-investigator for the period 1st June 2013 to 31st May 2016.With backgrounds in both finance and legal systems area, he brings a unique perspective to business problems. He comes with a rich consulting experience of five years where he was working in the area of urban infrastructure finance. During his consulting years, he has provided consulting services to the World Bank and Asian Development Bank, in addition to Bangalore Development Authority, Bruhat Bengaluru Mahanagara Palike, Mysore City Corporation, Brihan Mumbai Mahanagara Palika, Jalgaon City Corporation, among others.
In addition to this, he has also provided consulting services in the area of Intellectual Property Management to companies in the area of pharmaceuticals, media, electronics and telecommunications on aspects like valuation of intellectual property, IPR strategy, collateralization of IPR, etc. He has also provided contract evaluation and contract management advisory services through a legal consulting company based in Bangalore.
He brings in academic experience of around twelve years and industry experience of about two years, in addition to five years of his consulting experience. His areas of research interest include Business Laws & Capital Market Laws, Innovation in Teaching and Strategic Management of Intellectual Property Rights where he specifically focuses on the interactions of finance and intellectual property rights, including protecting financial innovations and leveraging their value.

He sits on the board of two private companies and he is also providing consulting services to many startups in various business domains on matters like formation & formalization of organization structure, intellectual property protection, contract management, recruitment, organizational policy, etc.
He has completed his PhD from National Law School of India University, Bangalore in the area of Intellectual Property and Finance.

Journal Articles

Faris and Nithyananda KV | Year – 2023

‘Taxonomy of FinTech Ecosystem – A Research Study’, ICTAT Journal on Soft Computing, Vol. 14, No. 1, 2023: 3130 – 3141 (https://ictactjournals.in/ArticleDetails.aspx?id=14211) (UGC Care)

Nithyananda KV and G. T. Kohila | Year – 2023

‘Libraries and Digital Humanities: The Intellectual Property Rights Perspective’, DESIDOC Journal of Library & Information Technology (DJLIT), Vol. 43, No. 04, 2023: 300 - 304 (https://doi.org/10.14429/djlit.43.04.19217) (Scopus and Web of Science)

Nithyananda KV | Year – 2021

‘COVID-19 Vaccines: Legal and Consumer Issues’, Economic and Political Weekly (EPW), Vol. 55, No. 15, 2021: 17 – 21 (ABDC – B)

Nithyananda, K. V. | Year – 2015
Innovation is only for Big Players in India! Domain: Journal of Management Studies, Volume 7(22-23)

Nagashree, S. N., & Nithyananda, K.V. | Year – 2013
Agricultural Productivity and Rural Sustainability. OIDA International Journal of Sustainable Development, Volume 6 (77-82)

Nithyananda, K. V. | Year – 2012
Alchemy and IPR – Monetizing Intellectual Property Rights. Journal of Intellectual Property Rights, Volume 17 (406-416) (https://nopr.niscpr.res.in/handle/123456789/14758)

Nithyananda, K. V. | Year – 2012
Software Patents and the Management of IT and ITES Companies in India. Indian Journal of Management Technology, Volume 1 (131-154)

Nithyananda KV | Year – 2006

'A Legal Study of the Escrow Account through Judicial Decisions', SEBI and Corporate Laws, Taxmann Publications, Vol. 66, No. 2, 2006: 104 - 120

Nithyananda | Year – 2004

'Relationship between an Investor and a Stockbroker as expressed in the Client-Broker Agreement', SEBI and Corporate Laws, Taxmann Publications, Vol. 54, No. 1, 2004: 22 – 38

Conference/Seminar Proceedings

Raj K. Shankar and Nithyananda K.V. | Year – 2017

'Developing the Entrepreneurship Policy in India: Looking for Order in Chaos'. In Entrepreneurship Policy: Twelfth Biennial Conference on Entrepreneurship Volume I, ed. Sasi Misra, Sunil Shukla and Ganapathi Batthini, (Bookwell, New Delhi and Entrepreneurship Development Institute of India, Ahmedabad, 2017), 185-192 pp.

Books

Nithyananda K.V. | Year – 2025

“Protecting Financial Innovations – The Intellectual Property Rights paradigm in India” (Contracted with Routledge, Ongoing Project, Expected publication by March 2026)

Nithyananda KV | Year – 2019

Raghavendra Rao and Nithyananda KV | Year – 2006

“Text Book on Business Laws for 6th Semester B.Com Course affiliated to Bangalore University”, (New Delhi: Kalyani Publishers, 2006)

Edited Book Chapters

S. K. Murthy and Nithyananda K.V. | Year – 2024

“Role of IP in Developing a Framework for Emerging Technologies” in Emerging Interfaces of Intellectual Property and Technology, eds. Prof. (Dr.) Anindya Sircar (New Delhi, Bloomsbury, 374-414, 2024)

Nithyananda K.V. and Chinmayee Jonnalagadda | Year – 2023

“Chapter 14: Career Opportunities in Intellectual Property Management”, in Evolving Careers in Management, eds. Srikanta Patnaik (Bhubaneswar: Walnut Publishing, 2023)

Nithyananda K.V. and Chinmai Lakshmi Koripella | Year – 2021

“Intellectual Property Rights for Entrepreneurs”, in Innovative Entrepreneurship, eds. M Ravichandran (Chennai: Amazon Publishing, 2021)

Nithyananda K.V. | Year – 2020

'Intellectual Property Rights for Educational Institutions in India', in Pursuit of Quality in Higher Education: An Indian Perspective, eds. Dr. S. Srikanta Swamy, Prof. S. C. Sharma and Dr. M. S. Syamasundar (Bangalore: National Assessment and Accreditation Council, 2020), 190-221.

Nithyananda K.V. | Year – 2018

“Chapter 4: Intellectual Property Policy Strategies for Sustainable Manufacturing in India”, in Sustainable Manufacturing in India, eds. Purnendu Mandal, Ayon Chakraborty, Gajanand M. S., and Sirish Kumar Gouda (Singapore: Springer Nature, Singapore, 2018) (DOI: http://dx.doi.org/10.1007/978-981-10-8010-4_4)

Nithyananda K.V. | Year – 2017

'Business Models for Entrepreneurs: Commercializing, Leveraging, and Monetizing Intellectual Property Rights in India and ASEAN Countries', in Entrepreneurship in Technology for ASEAN, eds. Purnendu Mandal and John Vong (Singapore: Springer Nature, Singapore, 2017), 15-32. (DOI: https://doi.org/10.1007/978-981-10-2281-4_2)

Nithyananda K.V. | Year – 2017

'Chapter 3: Teaching the Elective, “Legal Aspects of Innovation and Entrepreneurship” to Management Students', in Entrepreneurship Education: Experiments with Curriculum, Pedagogy, and Target Groups, eds. Mathew J. Manimala and Princy Thomas (Singapore: Springer Nature, Singapore, 2017), 71-84. (DOI 10.1007/978-981-10-3319-3_3)

Nithyananda K.V. | Year – 2012

'Protection of Financial Innovations relating to Infrastructure Projects', in Inclusive Financial Infrastructure, ed. Rudra P. Pradhan (New Delhi: Bloomsbury Publishing, 2012), 276 – 303

Nithyananda K.V. and Janardhan T. G. | Year – 2012

'Challenges of Marketing Infrastructure related Financial Products', in Inclusive Financial Infrastructure, ed. Rudra P. Pradhan (New Delhi: Bloomsbury Publishing, 2012), 85 - 108

Teaching in India:
Nithyananda has been teaching at both undergraduate and master's levels in India for more than 18 years now. Some of the courses he has taught at the MBA-student level are:
·      Legal Aspects of Business or Business Laws (LAB / BL)
·      Strategic Management of Intellectual Property Rights (SMIPR)
·      Legal Aspects of Entrepreneurship (LAE)
·      Legal Aspects of Marketing (LAM)
·      Business Models for Leveraging Intellectual Property Rights (BMLIPR)
·      Intellectual Property Rights and Technology Commercialization (IPR&TC)
·      Legal Aspects of Technology Management (LATM)
·      Technology Policy and Regulation (TPR)
·      Protecting Financial, Fintech, and Business Model Innovations (PFFBMI)
·      Protecting Trade Secrets and Confidential Information (PTSCI)

International Teaching
He is also teaching courses regularly at foreign universities as a Visiting Faculty Member or Visiting Scholar.
·      In 2013, he taught a course "Doing Business in India - The Legal and Regulatory Framework" for the students of Masters in International Business at the Department of International Studies, ESSCA Ecole de Management, Angers, France.
·      He has been teaching the course "Strategic Management of Intellectual Property Rights (SMIPR)" at the IAE-AIX Marseille Graduate School of Management, Aix-en-Provence, France, for the last 12 years.
Consulting Projects
Nithyananda has been providing consulting services to various corporate houses in India and abroad.
·      Mentoring technology startups and advising them on their legal strategy, intellectual property strategy, HR policy, contracting, and dispute resolution, from 2016 to date
·      Advised a technology startup based in Belgium to design its IPR policy, employment policy, and negotiation strategy for its licensing activities, in 2019
·      Academic Audit of the MBA Programme at Jamal Mohammad College, MBA Department, Trichy on 24th October 2014
·      Reengineering of Accounts Payable Process and Drafting of the Service Level Agreement, for the Board of Apprenticeship Training (Southern Region), Chennai, October 2013 to July 2014
·      Advisory to a start-up based in Trichy to deal with the Legal Issues in an International Joint Venture arrangement with their German parent company, Ramarson Technologies, Trichy, June 2013 to May 2014
·      In his erstwhile position as an "Urban Economist" with Ides Consulting, an urban infrastructure consulting company based in Bangalore, he had provided consulting services to clients including The World Bank, Asian Development Bank, Bangalore Development Authority, Bruhat Bengaluru Mahanagara Palike, Mysore City Corporation, Brihan Mumbai Mahanagara Palika, Jalgaon City Corporation and others.
 

Corporate Training
Over the years, Nithyananda has trained more than 800 corporate executives from companies like L&T, Mazagaon Dock, HPCL, BPCL, IOCL, Amarchand Mangaldas, Bureau of Indian Standards (BIS), TEQIP, AICTE, Vaazhndhu Kattuvom (Government of Tamil Nadu), Startup India (Government of Tamil Nadu), V-Dart, and many more.
 
Some of the topics that he has trained Corporate Executives in are:
·      Legal and Ethical Dimensions of Supply Chain Management
·      Contract Management for Executives
·      Successful Contract Administration
·      Shipbuilding Contract Management
·      Vendor Conflict Management
·      Tendering Strategies for Infrastructure Engineers
·      ESG and SDG – Policy Framework in India
·      Technology Policy and Regulation
·      Contract Administration, Contract Ethics, and Arbitration Policy
·      Legal Aspects for Managers of BIS
·      Intellectual Property Management for Senior Managers
·      Legal Aspects of Social Media Influencing
·      Prevention of Sexual Harassment, Right to Information, Reservation Policy
·      Strategic Management of Intellectual Property Rights (SMIPR)
·      Legal Aspects of Entrepreneurship and Compliance
·      Managing Service Level Agreements
·      Dispute Resolution for Executives
·      Alternative Dispute Resolution and Arbitration
 

Faculty Development Programmes
He has also trained academicians and researchers as part of Faculty Development Programmes (FDPs) in programmes organized by the AICTE, Malaviya Mission Teachers’ Training Programme (Government of India), Indian Institute of Management Ahmedabad (IIM Ahmedabad), National Institute of Technology Tiruchirappalli (Trichy, Tamil Nadu), Entrepreneurship Development Institute of India (Ahmedabad), Central University of Tamil Nadu (Thiruvarur), Bharatidasan University (Trichy, Tamil Nadu), Bharatiar University (Coimbatore, Tamil Nadu), Pearl Academy (Bangalore), University of Jammu, School of Planning and Architecture (Bhopal), and many more institutions. 

Some of the topics that he has trained academicians on are:
·      Who Owns Academic Work? The Realm of Intellectual Property Rights in Academia
·      Managing Intellectual Property Rights in a Technical Institution
·      Legal Aspects of the Gig Economy
·      Managing Intellectual Property Rights in Higher Educational Institutions
·      Business Models for Commercializing, Leveraging, and Monetizing Intellectual Property Rights
·      Commercialization of Technology: Opening the Black Box
·      Technology Commercialization Strategy
·      A Primer on Technology Commercialization of Academic Research
·      An Introduction to Patents for Life Sciences Students
·      Intellectual Property Rights for Entrepreneurs
·      Legal Aspects of Entrepreneurship for Startup Founders
·      Legal Aspects of Entrepreneurship and Compliance


Advisory Assignments
Nithyananda has been advising various academic institutions in India. Some of his advisory services are:
·      Technical Expert in the IPR Council of NIT Trichy, March 2017 till date
·      Technical Expert in the IPR Cell of Bharatidasan University, Trichy, April 2019 till date
·      Technical Expert in the IP Policy Review Committee set up by NIT Trichy, from September 2016 to June 2017
·      Academic Audit of the MBA Programme at Jamal Mohammad College, MBA Department, Trichy on 24th October 2014


Research Projects
International Research Project:
Nithyananda, KV and Cyril Fouillet (Professor in Economics, ESSCA, Angers, France. He was a Post-Doctoral Fellow at the Institute of Development Studies at the Oxford University, UK), (2013-14), “Spatial Complementarity of Mobile Financial Services, Business Correspondents, and Banking Infrastructures: Accounting for Mobile Financial Services Ecosystems in India”, Project funding agency: Institute of Money, Technology and Financial Inclusion (IMTFI), Social Sciences Department, University of California, Irvine. This was a one-year project, which we bagged out of 148 worldwide applications, out of which only 22 projects were selected. This was one of the 7 projects sanctioned in India by the IMTFI for the year 2013-14. We received a project funding of around $19,000 to complete this project. This project studied the socio-economic impact of the financial inclusion system introduced by the Reserve Bank of India in the state of Tamil Nadu. It also aims to develop the financial inclusion indicators for the entire country, which would then be represented on maps. More details about the project are available at the link (https://www.imtfi.uci.edu/research/2013/nithyananda_fouillet.php), and the project report is available at the link (https://www.imtfi.uci.edu/files/docs/2013/Nithyananda%20and%20Cyril%20FinalReport-FINAL.pdf)
 
National Research Project:
I was invited to be a part of a national research project bagged by the Entrepreneurship Development Institute of India (EDII), Ahmedabad, from the Department of Science and Technology (DST), Government of India. DST was planning to introduce a policy framework on technology transfer in India, specifically for the technologies generated by academic institutions and research institutions. The team at EDII invited me and integrated me into the project, specifically keeping in mind my expertise in the area of IPR and its management. The project was successfully completed in March 2017, with me and EDII submitting a detailed report on the framework that could be adopted to commercialize the technology in India and also for facilitating technology transfer in India, especially for the technology innovations generated at educational institutions.
Academic Administration and Service
Over the years, Nithyananda has served the institute in the following Academic Administration Roles:
·      Chairperson, General Management Area – Current Engagement
·      Chairperson, International Relations for 4 years from 2018 to 2022
·      Chairperson, Trademarks Committee for 6 years from 2013 to 2018
·      Chairperson, Students' activities for 4 years from 2012 to 2016
·      Chairperson, Consulting and Management Development Programmes (CMDP) -  2011 to 201
·      Member, Internal Complaints Committee (ICC) – Current Engagement
·      Member, Academic Council – Current Engagement
·     Previously a Member of various committees, including the International Exchange Committee, the Students Activities Committee, the Executive Education and Consulting Committee, the Campus Committee, the Academic Committee, & Hostel Committee
Journal Referee Services:
·      Sage Open Access Journal
·      International Journal of Entrepreneurship and Innovation Management (IJEIM)
·      Vikalpa: The Journal for Decision Makers
·      Journal of Intellectual Property Rights
·      Amity Journal of Finance
·      Global Journal of Flexible Systems Management, brought out by New York School of Technology, School of Management
·      Special Issue Book titled “IP for Development: The Emerging Paradigm” published by Shailesh Mehta School of Management, IIT Bombay (book published by Elsevier)
·      South Asian Journal of Management, brought out by Association of Management Development Institutes in South Asia (AMDISA)
·      International Journal of Intellectual Property Management (IJIPM)
·      Paradigm, a Bi-annual refereed journal of IMT Ghaziabad

Academic Services
·      Examination Committee member of the Anna University for three subjects: Copyright Law, Intellectual property Law and Trademark Law during 2012-13
·      Coordinator and Head of the Student Development Centre and Manager of the Student Sports Centre at IBS Bangalore from June 2008 to Mar 2010
 
Mentorship:
·      Mentor for the Start-up Weekend Trichy, organized jointly by NIT Trichy and Google for the year 2014 & 2015 (11th to 13th September 2015).
 
PhD Examiner:
·      PhD Vice Voce Examiner, PhD candidate Ms. R. Amritha under the Guidance of Prof. Sivakumar, HOD and Prof. in Marketing at Department of Management Studies, NIT Trichy, On 26th November 2015
·      External PhD Examiner, Thesis submitted by Bikramaditya Ghosh titled “Developing investor confidence index with a 360 degree appraisal of macro-micro economic indicators: A complete study on BSE-100 along with select sectorial indices through primary and secondary analysis”, Research Conducted under the guidance of Dr. Padma Srinivasan, Thesis submitted to Jain University, Bangalore, Evaluation done during August 2015
·      I have also been empanelled as the External PhD Examiner by the School of Law, SASTRA University, Thanjore, Tamil Nadu. I am also guiding one student on Harmonization of Patent Laws and the Public Policy in India.

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