Programme Overview
The Certificate Programme in AI-Powered Marketing & Growth Strategy is a six-month short-duration programme designed to equip marketing professionals, growth leaders, entrepreneurs, and business operators with the knowledge and practical skills to leverage Artificial Intelligence (AI) in modern marketing.
This programme is designed for marketing professionals, growth managers, brand leaders, entrepreneurs, consultants, and business operators with 3+ years of experience. This programme helps participants build practical expertise in applying AI across the marketing lifecycle. It covers AI-powered marketing strategy, brand positioning, content creation, customer insights, performance marketing, analytics, growth experimentation, agentic AI, and responsible AI, enabling learners to design and implement data-driven marketing systems for business growth.
Programme Collaboration and Delivery Details
These certificate programmes are in partnership with M/s. Interviewbit Software Services Private Limited (Scaler).
Our empanelled vendors would support in marketing, collection of fees and technical support for the programmes. IIM Tiruchirappalli will provide academic delivery for the programmes. IIM Tiruchirappalli will issue the certificate for the programmes. Please refer to the brochure for more details
Note: This is a Certificate Programme and should not be considered equivalent to Degree / Post-Graduate Degree / Diploma courses. This programme is beneficial for the executives to upskill their knowledge.
Pedagogy
Experience a cutting-edge learning approach that blends technology with dynamic teaching methods. The programme leverages:
- Live faculty-led lectures
- Real-world case studies
- Assignments & Quizzes
Eligibility
Anyone with a minimum qualification of a bachelor's degree and at least three years of professional work experience are eligible to apply for the programme.
The programme is designed for Marketing & Growth Professionals and Entrepreneurs, Operators & Consultants.
Programme Details
The program spans 6 months and the programme comprises nine comprehensive modules covering modern marketing foundations, AI-powered brand strategy, Generative AI for content engineering, marketing analytics, consumer insights and customer lifecycle management, AI-driven performance marketing, Agentic AI applications, growth marketing and experimentation, and responsible AI in marketing. Each module integrates conceptual learning with practical applications, enabling participants to effectively design, execute, measure, and optimize AI-enabled marketing strategies for business success.
Mode of Delivery
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktops, laptops, tablets, or smartphones.
Programme Schedule
Saturdays (02:30 p.m. to 05:45 p.m.)
Duration: 6 Months
Total hours: 75 hours of learning
Application Closure Date: Closing Soon
Commencement Date: October 31, 2026
Fees Structure
| Programme Fee | |
| Application Fee | INR 1,000/- |
| Programme Fee (Including GST -18%) |
INR 1,77,000 /- |
For any information, please contact
Executive Education and Consulting
Indian Institute of Management Tiruchirappalli
Pudukkottai Main Road, Chinna Sooriyur Village
Tiruchirappalli- 620 024, Tamil Nadu
Manager, Executive Education & Consulting
eecmanager@iimtrichy.ac.in
+91-431-2505125
EEC Office
eec@iimtrichy.ac.in
+91-431-2505025