PG Certificate Programme in Strategic Management

Programme Overview

Strategic management is critical for the growth and development of any organization. It helps organizations in gaining competitive advantage and ensuring long-term success. This programme is designed to offer set of concepts and tools which equips senior leaders to make faster decisions, collaborate effectively in a more interconnected environment,and lead organizations with impact.   

Senior managers who are responsible or about to hold responsibility for strategic planning and decision-making in their organisations will gain the essential skills and capabilities to navigate their organisations in the changing times. This online programme explores the evolving world of business strategy, focusing on the increasingly important roles of innovation, customer centricity, design thinking, etc. in building effective and holistic strategies. Adopting a practical approach through business model workshop and capstone simulation, the programme aims to offer participants specialised competencies in strategic management.   


Programme highlights

-  One-year weekend programme with weekend sessions, best suited for working professionals

-  Delivered in Direct-to-Device (D2D) mode through live virtual sessions to offer an interactive learning experience

-  On-campus modulefor six days to facilitate directinteraction with expert faculty,peer learning and networking

-  Well-crafted content to imbibe requisite domain knowledge and in-demand skills sought in the digital age

-  Taught by veteran IIM Tiruchirappalli faculty members, specialised in Strategy domain

-  Recognised professional certification from IIM Tiruchirappalli, one of the Premier B-Schools in India

-  Hands-on pedagogy with a mix of lectures, case discussions, group learning exercises, workshops and simulation exercises

-  IIM Tiruchirappalli Alumni status

Programme Objectives

At the end of this programme, you would have gained valuable insights on how to build holistic strategies in the complex business world. The programme objectives are:

 1. To hone your analytical abilities, creativity and social skills to lead/participate in the formulation and execution of strategy at your organization.

 2. To develop an understanding of a set of concepts, tools and mindset that helps in,

-  Building and sustaining competitive advantage in your business,

-  Remaining relevant through continuous innovation and growth,and

-  Building resilience in your business to sense and respond to environmental changes effectively

Programme Curriculam

Module Title Topics Proposed to be Covered
Introduction Introduction to Programme Content and Pedagogy

Module 1
Basics of Finance and Accounting


 -  Financial Statement Analysis and Ratios

 -  Financing Decisions: Capital Structure, Working Capital Decisions,   Short-term and long-term liabilities

 -  Investment Decisions: Capital Budgeting Basics (Time Value of Money, Discounted Cash Flow, NPV, IRR)


Module 2
Basics of Organization


 - Theories of Organization
 - Organizational Structure
 - Organizational Culture


Module 3
Analysis of External Environment


 - Industry and Competitor Analysis
 - Stakeholder Analysis
 - Non-market analysis


Module 4
Creating and Sustaining Competitive Advantage


 - Concept of Value & Value Creation
 - Value Proposition Design
 - Value Chain Analysis
 - Resource Based View
 - Business Model Basics
 - Competitive Action and Response

Module 5
Innovation and Strategic Renewal


 - Business Model Canvas
 - Business Model responses to threats from regulation, Competitor     Moves and Digital Change
 - Blue Ocean Strategy
 - Design Thinking Primer
 - Understanding Disruptive Innovation


Module 6
Corporate Strategy for growth


 - Concept of Corporate Advantage
 - Diversification Decisions
 - Mergers & Acquisitions
 - Strategic Alliances
 - Corporate Entrepreneurship


Module 7
Global Strategy


 - Global Institutions and Strategy
 - Globalizing the Business Model (for Sourcing and Market-seeking decisions)
 - Making Location Decisions
 - Entry Mode Decisions
 - Costs of Doing Business Abroad


Module 8
Strategy Implementation


 - Dashboards for Strategy Implementation
 - Emergent Strategy and Strategy Formation



Module 9
Strategic Resilience


 - Navigating Strategic Inflection Points
 - Sense-making
 - Scenario Planning
 - Responding to Black Swan Events


Module 10
Functional Strategy


 - Strategic Financial Management
 - Aligning Operations Strategy


Module 11
Corporate Governance and Corporate Social Responsibility


 - Corporate Social Responsibility
 - Corporate Governance


Eligibility Requirements

◆ Eligible candidate should possess bachelor’s degree with a minimum of 50% aggregate marks or equivalent.

◆ Two years of work experience (can also include running their own businesses).

◆ Reservations will be provided to eligible candidates as per Government of India norms.

Programme Fees

                                                Fees Structure
Processing Fee INR 10,000
Program Fee INR 1,50,000
Book / Study Material Fee INR 19,000
Campus Visit INR 30,000
Alumni Fee INR 10,000
Student Welfare Fee INR 1000
Total Fee(Exclusive of Registration Fee) INR 2,10,000
  • All fees are exclusive of applicable taxes.
  • All fees will be collected by BCCL
  • Processing fee contains INR 6,500 towards Registration fee & INR 3,500 towards  the programme fees. Processing fee of INR 10,000 is refundable in     case the participant’s profile is rejected by IIM Tiruchirappalli

Important Dates

Last date of online application submission 11th October, 2020
The first installment of fees (Last date) Within 10 days from offer
IOL Classes start date 7th November, 2020


For any information, please contact

Executive Education and Consulting

Indian Institute of Management Tiruchirappalli
Pudukkottai Main Road, Chinna Sooriyur Village
Tiruchirappalli- 620 024, Tamil Nadu


Manager, Executive Education & Consulting

EEC Office