Mukundhan K.V.


Fellow (IIM Kozhikode), B.E. (Hons.) Electrical and Electronics Engineering (BITS, Pilani)

+91 431 250 5077

Mukundhan is a faculty of Strategy at IIM Tiruchirappalli with proven expertise in teaching, training, research, academic administration and institution building.

He studies how firms renew themselves from growth stalls induced by technological change, industry change and digital transformation of the value chain. He has designed and taught courses and modules around these themes to MBA Students, Managers and Entrepreneurs. 

Prior to his Ph.D., he worked for Evalueserve (Microsoft in a full-time client set-up) and Samsung India Software Operations on patent drafting/filing, invalidation studies, freedom-to-operate studies, and Intellectual Property Asset Management. He has also handled outsourcing of patent services and managed vendor quality assurance while at Samsung.

He holds a bachelor's degree (honours) in Electrical and Electronics Engineering from Birla Institute of Technology and Science (Pilani) and an FPM (Ph.D.) in Strategic Management from the Indian Institute of Management Kozhikode.

Besides his professional life, Mukundhan is an avid cultural history and cricket buff, has a flair for learning new languages, runs a religious charitable trust and loves travelling to heritage sites.

Journal Articles

Sahasranamam, Sreevas; Arya, Bindu; K.V., Mukundhan | Year – 2022

Dual Institutional Embeddedness and Home Country CSR Engagement: Evidence from Indian MNEs. Journal of Business Research, 141: 163-174. DOI: 10.1016/j.jbusres.2021.12.003

K.V., Mukundhan, Sahasranamam, Sreevas & Cordeiro, James | Year – 2019
Corporate Investments in Tax Havens: Evidence from India. Asian Business & Management, 18(5): 360-388. DOI: 10.1057/s41291-019-00086-y.

K.V., Mukundhan & M.K., Nandakumar | Year – 2016
Stakeholder Influences on the Choice and Performance of FDI-based Market Entry Modes: A Conceptual Model. International Studies of Management & Organization, 46: 63-74. DOI:10.1080/00208825.2015.1007017.

K.V., Mukundhan | Year – 2013
Organizational Responses to Institutional Changes - A Review and an Extension. IIMK Society and Management Review, 2(1): 21-30. DOI:10.1177/2277975213496509.

K.V., Mukundhan & M.K., Nandakumar | Year – 2013
An Isomorphism Perspective to FDI-Based Entry Mode Strategies of Emerging Market Firms – A Conceptual Model. Strategic Change, 22 (5-6): 259-269. DOI:10.1002/jsc.1938.

Conference/Seminar Proceedings

K.V., Mukundhan, Sahasranamam, Sreevas | Year – 2017

National Innovation Systems & Investment Mode Choices - Evidence from Indian Firms. Academy of Management Proceedings. DOI: 10.5465/AMBPP.2017.10245abstract

K.V., Mukundhan, Mankavil Kovil Veettil, Nandakumar | Year – 2015

Mimicry in the Choice of FDI-based Market Entry Modes and its Impact on Performance. Academy of Management Proceedings. DOI: 10.5465/ambpp.2015.16401abstract

K.V., Mukundhan | Year – 2014
Genesis of Management Thought: Comparison between Early American & British-Indian Railroads. Academy of Management Proceedings. DOI: 10.5465/ambpp.2014.12775abstract

Mukundhan's teaching interests lie in the intersection of firm growth, business models and globalization. He regularly teaches in the MBA and Doctoral programmes offered at IIM Tiruchirappalli.

Mukundhan's offerings in the various MBA programmes include:
  1. Competition and Strategy (AY 2015-16, AY 2017-18 to AY 2022-23)
  2. Competing in Global Markets (AY 2015-16 to AY 2020-21)
  3. Innovation & Strategic Renewal (AY 2018-19 to AY 2022-23)
In the Ph.D. programmes, Mukundhan teaches the compulsory courses titled 'Strategy: Theory and Perspectives' and 'Strategy: Phenomena' and the elective course titled 'Strategic Renewal'.
Mukundhan has taught and facilitated training sessions on the topics of Competitive Strategy, Corporate Strategy and Innovation to managers from the Construction, Engineering Services, Financial Services, Glass, IT/ITES, Mining and Oil & Gas industries. He has conducted workshops on growth strategies for entrepreneurs representing agri-business, food processing and commodity trading industries in the vernacular language. He has also designed and taught training programmes for the probationers of the Indian Postal Service, officers of the Indian Armed Forces (under the Directorate General Resettlement) and the Directors of the Ministry of Skill Development and Entrepreneurship, Government of India.

He has trained executives from the following prominent organizations:
  1. Saint-Gobain Glass India Ltd.
  2. Hindustan Petroleum Corporation Ltd.
  3. Indian Oil Corporation Ltd.
  4. NLC India Ltd.
  5. Chennai Petroleum Corporation Ltd.
  6. HCL Engineering and R&D Services
  7. L&T Engineering Services
  8. L&T Heavy Civil Infrastructure
  9. Tractors and Farm Equipment Ltd.
  10. Manappuram Finance Ltd.
He has handled multiple sessions on Strategy, Innovation, Incubation and Entrepreneurship to vice chancellors, principals and senior academic administrators as part of the Technical Education Quality Improvement Programme (TEQIP).

Mukundhan also regularly teaches in the long-duration certificate programmes of the institute. He coordinates and teaches in the Post Graduate Certificate Programme in Strategic Management (PGCSM), offered by IIM Tiruchirappalli in collaboration with Times TSW.

Conference Presentations

K.V., Mukundhan; Mavathur, Meghana | Year – 2022

Doing well by doing good: An Exploratory Study of the Adoption of Sustainable Practices in the Construction Value Chain. Presented at the 3rd Globalizing Indian Thought (GIT) Conclave, IIM Kozhikode, December 2, 2022.

Mukundhan K.V., Sreevas Sahasranamam, Nikalaos Papageorgiadis, Wolfgang Sofka | Year – 2019

Intellectual Property Litigation Risk and Internationalization: The Case of Indian Firms. Presented at the 61st Annual Meeting of the Academy of International Business (AIB), Copenhagen, June 2019.

Mukundhan K.V., Sreevas Sahasranamam, Bindu Arya | Year – 2018

Internationalization and CSR in Emerging Market Multinationals. Presented at the SMS India Special Conference, Hyderabad, December 2018.

Mukundhan K.V., Sreevas Sahasranamam, Nikolaos Papageorgiadis | Year – 2018

The Moderating Effect of IP Systems on R&D Intensity & FDI-Based Entry: Evidence from Indian MNEs. Presented at the 60th Annual Meeting of the Academy of International Business (AIB), Minneapolis, June 2018.

Mukundhan, K.V. | Year – 2018

Teaching IB to Emerging Market Millennials: Blending Paradox and Conceptual Reinforcement. Presented at the 20th Annual Convention of the Strategic Management Forum, Tiruchirappalli, December 2018.

Mukundhan K.V., Sreevas Sahasranamam | Year – 2017

National Innovation Systems and Entry Mode Choice: Evidence from Indian Multinationals. Presented at the 59th Annual Meeting of the Academy of International Business (AIB), Dubai, July, 2017.

K.V., Mukundhan; Sahasranamam, Sreevas | Year – 2016

FDI-based Entry Mode Strategies of EMFs – The Role of Host Market Contextual Conditions. Presented at the 2016 Strategic Management Society (SMS) Annual Conference, Berlin, September 20, 2016.

Mukundhan K.V., Sreevas Sahasranamam | Year – 2016

FDI-Based Entry Mode Strategies of Emerging Market Firms – The Role of Host Market Contextual Conditions. Presented at the 58th Annual Meeting of the Academy of International Business (AIB), New Orleans, June 2016.

Mukundhan K.V., Nandakumar M.K. | Year – 2015

Inter-organizational Imitation in the Choice of FDI-based Market Entry Modes: Evidence from Indian Multinationals. Presented at the 57th Annual Meeting of the Academy of International Business (AIB), Bangalore, June 2015.

K.V., Mukundhan; Nandakumar, M.K. | Year – 2014

Imitation in FDI-Based Entry: The Case of Emerging Market Firms Entering International Markets. Presented at the 4th Copenhagen Conference on Emerging Multinationals, Copenhagen Business School, October 8-11, 2014.

K.V., Mukundhan; Nandakumar, M.K. | Year – 2013

Similarity in organizational strategies: Mimetic influences on entry mode strategies & market choices. Presented at the 2013 Strategic Management Society Special Conference, Strategic Leadership: An Emerging Market Perspective, December 17-19, 2013, Mohali, India.

K.V., Mukundhan; Nandakumar, M.K. | Year – 2012

FDI-based Entry Mode Strategies of Emerging Market Firms - An Isomorphism Perspective. Presented at the IIM Kozhikode Sydney Conference: Global Strategies for an Emergent India, IIM Kozhikode, December 28, 2012.

Invited Talks

K.V., Mukundhan | Year – 2021

Delivered a talk on "Leveraging Digital Technologies to Drive Profitable Growth" at the fifth MSME CEO Summit, CII South Zone, September 2021.

K.V., Mukundhan | Year – 2019

Delivered a talk on "Emerging trends in Strategic Management" to B.Com students of Sri Krishna Aditya College of Arts and Science, Coimbatore, Tamilnadu, September 2019.

K.V., Mukundhan | Year – 2017

Delivered a talk on "How to approach higher education?" to 12th Standard students as part of "The Hindu Edge Fair", Tiruchirappalli, Tamilnadu, April 2017.

K.V., Mukundhan | Year – 2015

Delivered a talk on "Competing in Global Markets: The Strategic Imperative" to MBA students of Kongu Engineering College, Perundurai, Tamilnadu, October 2015.

Mukundhan has held several key administrative positions at IIM Tiruchirappalli over the years. Some of his key contributions to academic administration at IIM Tiruchirappalli include:

  • Chairperson, International Accreditation and Ranking (1st April 2018 onwards) - Coordinated the AMBA Accreditation process
  • Chairperson, Post Graduate Programme in Business Management (1st April 2016 to 31st March 2018)
  • Chairperson, Strategy Area (1st April 2016 to 8th October 2017)
  • Member, Strategic Planning Committee (2021-22)
Mukundhan has contributed to his profession by coordinating conferences, reviewing papers for journals/conferences and by chairing technical sessions in conferences.

Conducting Conferences:
  • Coordinated the 20th Annual Convention of the Strategic Management Forum on the theme of "Strategic Management in the Era of Disruption", IIM Tiruchirappalli, December 25-27, 2018.
Reviewing for Journals/Conferences: 
  • Conducted ad-hoc article reviews for the Asian Case Research Journal, IIMB Management Review, International Journal of Business Performance Management and IIM Kozhikode Society and Management Review.
  • Reviewed for the Academy of International Business (AIB) conferences from 2013 to 2019. Was recognized with the ‘Best Reviewer Award’ for 2018. 
  • Reviewed for the Academy of Management (AOM) annual conferences for the years 2014 and 2017.
Chairing Technical Sessions:
  • Chaired the sessions on "Technology and Innovation Management" and "Critical Management Studies" as part of the 2020 Annual Meeting of the Indian Academy of Management (INDAM), IIM Tiruchirappalli, January 2020.
  • Discussant at the Doctoral Colloquium conducted as part of the 11th ISDSI International Conference, IIM Tiruchirappalli, December 2017.

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