Mukundhan K.V.


Fellow (IIM Kozhikode), B.E. (Hons.) Electrical and Electronics Engineering (BITS, Pilani)

+91 431 250 5077

Mukundhan is an Associate Professor in the Strategy and Entrepreneurship area with a decade-long expertise in teaching, research, training, consulting, teaching material development, curriculum development, academic administration and institution building.
He primarily studies how firms renew themselves from growth stalls induced by technological change, industry change and digital transformation of the value chain. He is also interested in the competitive challenges firms encounter when operating in global markets. He has designed and taught courses and modules around these themes to MBA students, Ph.D. students, practitioners and entrepreneurs. 
Prior to his Ph.D., he worked for Evalueserve (Microsoft in a full-time client set-up) on competitive intelligence, invalidation studies, and intellectual property asset management. At Samsung India R&D Institute, he was Divisional IP coordinator for the Advanced Telecommunications Department (ATD), where he worked on patent drafting, freedom-to-operate studies, outsourcing of patent services and oversaw vendor quality assurance.
Besides management, he has an academic interest in economic history, heritage and theology. He runs a charitable trust that supports the upkeep of temples in rural Tamilnadu.

Profiles: Google ScholarScopusWeb of ScienceLinkedIn

Journal Articles

Sahasranamam, Sreevas; Arya, Bindu; K.V., Mukundhan | Year – 2022

Dual Institutional Embeddedness and Home Country CSR Engagement: Evidence from Indian MNEs. Journal of Business Research, 141: 163-174. DOI: 10.1016/j.jbusres.2021.12.003

K.V., Mukundhan, Sahasranamam, Sreevas & Cordeiro, James | Year – 2019
Corporate Investments in Tax Havens: Evidence from India. Asian Business & Management, 18(5): 360-388. DOI: 10.1057/s41291-019-00086-y.

K.V., Mukundhan & M.K., Nandakumar | Year – 2016
Stakeholder Influences on the Choice and Performance of FDI-based Market Entry Modes: A Conceptual Model. International Studies of Management & Organization, 46: 63-74. DOI:10.1080/00208825.2015.1007017.

K.V., Mukundhan | Year – 2013
Organizational Responses to Institutional Changes - A Review and an Extension. IIMK Society and Management Review, 2(1): 21-30. DOI:10.1177/2277975213496509.

K.V., Mukundhan & M.K., Nandakumar | Year – 2013
An Isomorphism Perspective to FDI-Based Entry Mode Strategies of Emerging Market Firms – A Conceptual Model. Strategic Change, 22 (5-6): 259-269. DOI:10.1002/jsc.1938.

Conference/Seminar Proceedings

K.V., Mukundhan, Sahasranamam, Sreevas | Year – 2017

National Innovation Systems & Investment Mode Choices - Evidence from Indian Firms. Academy of Management Proceedings. DOI: 10.5465/AMBPP.2017.10245abstract

K.V., Mukundhan, Mankavil Kovil Veettil, Nandakumar | Year – 2015

Mimicry in the Choice of FDI-based Market Entry Modes and its Impact on Performance. Academy of Management Proceedings. DOI: 10.5465/ambpp.2015.16401abstract

K.V., Mukundhan | Year – 2014
Genesis of Management Thought: Comparison between Early American & British-Indian Railroads. Academy of Management Proceedings. DOI: 10.5465/ambpp.2014.12775abstract

Edited Book Chapters

K.V., Mukundhan | Year – 2023

From Technological Innovation to Innovative Business Model Design. In: Patnaik, S., Pallotta, V., Tajeddini, K. (eds) Global Trends in Technology Startup Project Development and Management: Innovation, Technology, and Knowledge Management. Springer, Cham. DOI: 10.1007/978-3-031-40324-8_1, ISBN: 978-3-031-40323-1.

My offerings in the various MBA programmes include:
  1. Competition and Strategy (AY 2015-16 onwards)
  2. Strategic Renewal (AY 2018-19 onwards)
  3. Competing in Global Markets (AY 2015-16 to AY 2020-21)
My current offerings in the Ph.D. programmes include:
  1. Theory Building (Common Compulsory)
  2. Strategy: Theory and Perspectives (Area Compulsory)
  3. Strategy: Phenomena (Area Compulsory)
  4. Strategic Renewal (Area Elective)
Company-specific Programmes
I have taught and facilitated training sessions on the topics of Competitive Strategy, Corporate Strategy, and Innovation to managers from the Automotive, Construction, Financial Services, Manufacturing, IT/ITES, Mining and Oil & Gas industries. I have also designed and taught training programmes for the probationers of the Indian Postal Service, officers of the Indian Armed Forces (under the Directorate General Resettlement), and the Directors of the Ministry of Skill Development and Entrepreneurship, Government of India.

My training portfolio encompasses the following client organizations:
  1. Bureau of Indian Standards
  2. Chennai Petroleum Corporation Ltd.
  3. Hindustan Petroleum Corporation Ltd.
  4. Hyundai Motor India Ltd.
  5. Indian Oil Corporation Ltd.
  6. L&T Construction (Heavy Civil Infrastructure, Water & Effluent Treatment)
  7. Manappuram Finance Ltd.
  8. NLC India Ltd.
  9. Saint-Gobain Glass India Ltd.
  10. Tractors and Farm Equipment Ltd.

Open Enrolment Programmes
I regularly teach in the long-duration certificate programmes of the institute. I coordinate and teach in the Post Graduate Certificate Programme in Strategic Management (PGCSM), offered by IIM Tiruchirappalli in collaboration with TimesPro.  Some of the sessions I have coordinated for other open enrolment programmes include:
  1. Strategic Analysis for Competitive Advantage (PGCEGMP)
  2. The Strategic Context of Human Resources Management (PGCSHRM)
  3. The Strategic Context of Digital Transformation (PGCDT)

Rural and Community Development Programmes
  1. As part of Tamilnadu Urban Livelihood Mission (TNULM) and Tamilnadu Rural Transformation Programme (TNRTP), I have conducted workshops on ideation, opportunity identification, business model design, business plan formulation and growth strategies for microentrepreneurs, self-help groups and entrepreneurial support organizations representing agri-business, food processing and retail trade sectors in the vernacular language.
  2. I have designed the curriculum for the incubatees of Startup TN - Tamilnadu Start-up and Innovation Mission - and will be coordinating sessions as part of the training programme.
  3. In partnership with the National Institute of Micro, Small and Medium Enterprises (Ni-MSME), I have trained 60 SC/ST entrepreneurs on various topics related to starting up and scaling up businesses for domestic trade.
  4. For the Chamber of Commerce and Industry (CCI) Thanjavur, I have trained 50 entrepreneurs on the topic of 'Growth Strategies for SMEs'.

Faculty Development and Capacity Building Programmes
  1. I have handled multiple sessions on Strategy, Innovation, Incubation and Entrepreneurship to vice chancellors, principals and senior academic administrators as part of the Technical Education Quality Improvement Programme (TEQIP).
  2. I have contributed academic content on 'Strategic Planning' for the Leading for Academic and Managerial Proficiency (LAMP) initiative - a Programme on Transforming Universities for the Commonwealth of Learning.

Consulting Projects
  1. In collaboration with the Indian Institute for Human Settlements (IIHS), I am pursuing a pilot project for the resettlement of sanitation workers in Tiruchirappalli city by nudging them into grey-collar jobs and entrepreneurship.
  2. I have coordinated and edited two volumes of the 'Literary History of Visistadvaita Philosophy' for Samskriti Foundation, Mysore for a project sponsored by the Indian Council of Philosophical Research (ICPR).

Conference Presentations

K.V., Mukundhan; Mavathur, Meghana | Year – 2022

Doing well by doing good: An Exploratory Study of the Adoption of Sustainable Practices in the Construction Value Chain. Presented at the 3rd Globalizing Indian Thought (GIT) Conclave, IIM Kozhikode, December 2, 2022.

Mukundhan K.V., Sreevas Sahasranamam, Nikalaos Papageorgiadis, Wolfgang Sofka | Year – 2019

Intellectual Property Litigation Risk and Internationalization: The Case of Indian Firms. Presented at the 61st Annual Meeting of the Academy of International Business (AIB), Copenhagen, June 2019.

Mukundhan K.V., Sreevas Sahasranamam, Bindu Arya | Year – 2018

Internationalization and CSR in Emerging Market Multinationals. Presented at the SMS India Special Conference, Hyderabad, December 2018.

Mukundhan K.V., Sreevas Sahasranamam, Nikolaos Papageorgiadis | Year – 2018

The Moderating Effect of IP Systems on R&D Intensity & FDI-Based Entry: Evidence from Indian MNEs. Presented at the 60th Annual Meeting of the Academy of International Business (AIB), Minneapolis, June 2018.

Mukundhan, K.V. | Year – 2018

Teaching IB to Emerging Market Millennials: Blending Paradox and Conceptual Reinforcement. Presented at the 20th Annual Convention of the Strategic Management Forum, Tiruchirappalli, December 2018.

Mukundhan K.V., Sreevas Sahasranamam | Year – 2017

National Innovation Systems and Entry Mode Choice: Evidence from Indian Multinationals. Presented at the 59th Annual Meeting of the Academy of International Business (AIB), Dubai, July, 2017.

K.V., Mukundhan; Sahasranamam, Sreevas | Year – 2016

FDI-based Entry Mode Strategies of EMFs – The Role of Host Market Contextual Conditions. Presented at the 2016 Strategic Management Society (SMS) Annual Conference, Berlin, September 20, 2016.

Mukundhan K.V., Sreevas Sahasranamam | Year – 2016

FDI-Based Entry Mode Strategies of Emerging Market Firms – The Role of Host Market Contextual Conditions. Presented at the 58th Annual Meeting of the Academy of International Business (AIB), New Orleans, June 2016.

Mukundhan K.V., Nandakumar M.K. | Year – 2015

Inter-organizational Imitation in the Choice of FDI-based Market Entry Modes: Evidence from Indian Multinationals. Presented at the 57th Annual Meeting of the Academy of International Business (AIB), Bangalore, June 2015.

K.V., Mukundhan; Nandakumar, M.K. | Year – 2014

Imitation in FDI-Based Entry: The Case of Emerging Market Firms Entering International Markets. Presented at the 4th Copenhagen Conference on Emerging Multinationals, Copenhagen Business School, October 8-11, 2014.

K.V., Mukundhan; Nandakumar, M.K. | Year – 2013

Similarity in organizational strategies: Mimetic influences on entry mode strategies & market choices. Presented at the 2013 Strategic Management Society Special Conference, Strategic Leadership: An Emerging Market Perspective, December 17-19, 2013, Mohali, India.

K.V., Mukundhan; Nandakumar, M.K. | Year – 2012

FDI-based Entry Mode Strategies of Emerging Market Firms - An Isomorphism Perspective. Presented at the IIM Kozhikode Sydney Conference: Global Strategies for an Emergent India, IIM Kozhikode, December 28, 2012.

Invited Talks

K.V., Mukundhan | Year – 2021

Delivered a talk on "Leveraging Digital Technologies to Drive Profitable Growth" at the fifth MSME CEO Summit, CII South Zone, September 2021.

K.V., Mukundhan | Year – 2019

Delivered a talk on "Emerging trends in Strategic Management" to B.Com students of Sri Krishna Aditya College of Arts and Science, Coimbatore, Tamilnadu, September 2019.

K.V., Mukundhan | Year – 2017

Delivered a talk on "How to approach higher education?" to 12th Standard students as part of "The Hindu Edge Fair", Tiruchirappalli, Tamilnadu, April 2017.

K.V., Mukundhan | Year – 2015

Delivered a talk on "Competing in Global Markets: The Strategic Imperative" to MBA students of Kongu Engineering College, Perundurai, Tamilnadu, October 2015.

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