Suresh Paul Antony

Marketing

Fellow (IIM Lucknow)

+91 431 250 5004

spa@iimtrichy.ac.in

Prof. Paul, a practitioner - academic, is a Fellow of the Indian Institute of Management Lucknow. Besides, he holds a post-graduate degree in management from Madurai Kamaraj University. A firm believer of participant-centred learning, he enthusiastically experiments with learner centred methodologies rather than solely lecture. He underwent certification at Paris with StratX Simulations. Besides, he has attended the Global Colloquium on Participant-Centered Learning and the Case Workshop at the Harvard Business School held at Boston and Shanghai.
From 1985 he served across the country and gathered hands-on customer interface experience in the automotive, financial services, direct selling, and music retailing industries. His corporate experience spans business and consumer markets, rural and urban, and product and services marketing as well.
Following a mid-career shift to academics in 1999, he served at XLRI [Jamshedpur], IIM [Kozhikode] and Thiagarajar School of Management [Madurai]. Likewise, he has held visiting academic appointments at the Asian Institute of Management [The Philippines], XLRI [Jamshedpur], IIM [Lucknow], and Amrita School of Business [Coimbatore]. Besides, he has taught working executives at Singapore and Dubai.
Since 2012 with IIM Tiruchirappalli, Prof. Paul teaches two elective courses - Product & Brand Management and Strategic Marketing, both taught using simulation, and occasionally Services Marketing.
His areas of research are marketing demographics & consumer vulnerability. He is interested in the demographic transition and is actively engaged with the question of how, in comparison with younger age groups, elderly consumers respond to marketing stimuli.
Prof. Paul’s training & consulting interests lie in products, services and brands, and marketing strategy. In his training and consulting assignments he has worked with executives of of Asian Paints, GMMCO Ltd., Hindustan Petroleum Corporation Ltd., Chennai Petroleum Corporation Ltd., IFFCO Ltd., Merck Serano, Optum Global Solutions, Sharptronics, Slicerooms.com, TVS & Sons Ltd., TVS Coach Ltd., TVS Srichakra Ltd., India Posts, Indian Railways, Khadi & Village Industries Commission, and Small Industries Product Promotion Organisation Ltd.
Prof. Paul has undergone training on academic leadership at the UK. He has been actively involved in institution building at IIM Trichy and has made significant service contributions. He set up the Chennai Campus in 2012 where he launched the PGPBM for working executives, chaired the residential PGP at Trichy from 2013 to 2016, conducted the first four convocations, and introduced a social project ‘Make a difference’ in the curriculum, now a mandatory requirement for award of the PGPM Diploma.
Besides, he has headed various activities like Executive Education & Consulting, Technical Education Quality Improvement Programme, Accreditation and Programme Review, Branding, Campus Relocation, besides having served on committees like Placement & External Relations, International Exchange, Library and Student Activities.

Muruganantham, G., Suresh Paul Antony & George, E. P. | Year – 2018
Dimensions of job advertisement as signals for achieving job seeker’s application intention. Journal of Management Development, Published, doi: 10.1108/JMD-02-2017-0055

Suresh Paul teaches two elective courses - Product Management and Services Marketing. Prof. Paul’s training & consulting interests lie in products, services and brands, and marketing strategy. 

Conference Presentations
  • Antony, Suresh Paul. et.al. (2009). Study of Age-Related Differences in the Influence of Price and Promotion on Buying Intention. Inaugural Conference of Indian Academy of Management on ‘Indian Management: Past, Present, Future, Jamshedpur, December.
  • Antony, Suresh Paul (2009). India: Emerging Opportunities in a Market in Transition. International Conference on ‘Marketing in Emerging Markets, Rourkela Institute of Management Studies, Rourkela, December.
  • Antony, Suresh Paul. et.al. (2007). Attitudinal Responses of Elderly Consumers to Marketing Variables. Australia & New Zealand Markeing Academy Doctoral Consortium & Conference [ANZMAC], Dunedin, New Zealand, December.
  • Antony, Suresh Paul &Purwar, P.C. (2007). Do we know enough to Market to the Older Consumer? The Case of Marketing Correctness. IIM Kozhikode International Conference on ‘Marketing and Society', IIM Kozhikode Kerala, India, April.
  • Antony, Suresh Paul (2001). The Making-Over of India Posts – Myth or Reality? National Seminar on ‘Customer Relationship Management’, University of Hyderabad, India, November.
  • Antony, Suresh Paul (2001). Hi-Touch to Hi-Tech: Educating the Consumer. International Seminar on ‘Technological Explosion in the New Millennium: Managerial Strategies and Implications for Public Policy, Pondicherry University, Pondicherry, August.
Book Chapter
  • Antony, Suresh Paul. et.al. (2011). India: Opportunities and Challenges of Demographic Transition. The Silver Market Phenomenon, Springer Publications, New York.
  • Antony, Suresh Paul. et.al. (2008). India: Emerging Opportunities in a Market in Transition. The Silver Market Phenomenon, Springer Publications, New York.
  • Antony, Suresh Paul. (2005).The Making-Over of India Posts - Myth or Reality?Customer Relationship Management: An Indian Perspective, Excel Books, New Delhi.
  • Antony, Suresh Paul. (2003).The Making-Over of India Posts - Myth or Reality?Customer Relationship Management: A Key to Corporate Success, Excel Books, New Delhi.
  • Antony, Suresh Paul. (2001).Managing Customer Relations.Focus (Quarterly), Postal Training Centre, Madurai, Tamil Nadu India

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