Apoorv Khare


Fellow (IIM Calcutta), MBA (Institute of Management Studies, DAVV, Indore)

+91 431 250 5089


Apoorv Khare is a Fellow of Indian Institute of Management Calcutta. He holds a bachelor degree in Pharmaceutical Sciences from Dr. H. S. Gaur University, Sagar, MP. He did his MBA from Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore, MP. Apoorv carries an overall work experience of 8 years in Pharmaceutical and Banking sectors in various roles in Sales and Marketing. He has also taught at IIM Bangalore and XIM Bhubaneswar as visiting faculty.

His broad research interests lie in Critical Marketing and Consumer Culture Theory. His teaching interests are in the area of Marketing to the BOP consumers and Socio-cultural aspects of consumption behavior. 

Apoorv Khare | Year – 2019
"Beyond the BoP: A Look into Alternative Domain". in “Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets”, edited by Ramendra Singh: Emerald Publishing (forthcoming).

Apoorv Khare & Rohit Varman. | Year – 2018
"Shaheed Hospital: Alternative Organisation, Ideology and Social Movement." in Alternative Organizations in India: Undoing Boundaries, edited by Devi Vijay and Rohit Varman. New Delhi: Cambridge University Press (2018). 152-182 (co-author: Rohit Varman)

Apoorv Khare & Rohit Varman. | Year – 2017
"Subalterns, Empowerment and the Failed Imagination of Markets" Journal of Marketing Management (2017), Volume 33 No. 17-18: 1593-1602. (co-author: Rohit Varman)

Apoorv Khare & Rohit Varman. | Year – 2016
"Kafkaesque Institutions at the Base of the Pyramid" Journal of Marketing Management (2016), Volume 32 No. 17-18: 1619-1646. (co-author: Rohit Varman)

Apoorv Khare & Stacey Baker et al. | Year – 2016
"Omission & Commission as Marketplace Trauma." Journal of Public Policy and Marketing (2016), Vol. 35, No. 2, 280-291. (co-author Stacey Baker et al.)

PGP courses: Marketing to the BOP consumers, Semiotics for Marketing, Marketing Management, Services Marketing, Sales & Distribution Management

Doctoral courses: Marketing Theory, Academic writing


  • "Developing a course in an emerging academic sub-area." 20th Annual Convention, Strategic Management Forum. IIM Trichy (2018).
  • "The middle class and the market: image rhetoric from colonial to Nehruvian India." Change Between Complexicity and Simplicity. Macromarketing conference proceedings 2018. p. 173. Leipzig, Germany. (with Arindam Das & Himadri Roy Chaudhuri)
  • "Marketisation and Subaltern Subjectivity." International Marketing Conference 2017, IMI Kolkata, India.
  • "Subordinate Consumers and Development Discourse: Discursive Construction of Illegal Subject." In Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice, edited by Clifford Shultz, II, Ray Benton, and Olga Kravets, 533–34. Chicago: The Macromarketing Society. Macromarketing Conference proceedings 2015.
  • "Imperatives of having Critical Scholarship in Marketing." International Marketing Conference, Indian Institute of Management Calcutta, India (2012). (with Nirali Shah)

← Back to List