Ph.D (Bond University, Australia), M.Sc (National University of Singapore)
+91 431 250 5032
| Year – 2019
Som, Anirban, and Yih Hwai Lee. "The joint effects of choice assortment and regulatory focus on choice behavior." International Journal of Research in Marketing 29.2 (2012): 202-209.
Journal rank as per ABDC - 'A*'
Som, Anirban. "The joint effects of regulatory focus and argument strength of product related information on choice behaviour." Australasian Marketing Journal (AMJ) 24.3 (2016): 226-237.
Journal rank as per ABDC - 'B'
Som, Anirban, Chris Dubelaar, and Rafi M.M.I Chowdhury. " The Effects of Goal Orientation on Goal Pursuit." (2019) (Forthcoming). Journal of Business Research
Journal rank as per ABDC - 'A'