Anirban Som

Marketing

Ph.D (Bond University, Australia), M.Sc (National University of Singapore)

+91 431 250 5032

asom@iimtrichy.ac.in

Dr. Anirban Som has completed his PhD studies from Bond University, Australia. He did his M.Sc. (Business) from the National University of Singapore. He holds an MBA degree from the ICFAI Business School (Hyderabad campus), India. He had worked at HCL Infinet Ltd, India after his MBA studies. He has published research articles in reputed journals like the Journal of Business Research (JBR), International Journal of Research in Marketing (IJRM), Australasian Marketing Journal(AMJ) and has presented papers in various top international conferences like the Australia & New Zealand Marketing Academy Conference, European Association for Consumer Research conference, MARCON 2014 / 2016 - IIM Calcutta, Association for Consumer Research (ACR) Asia Pacific Conference, 2015. Anirban is currently a lecturer at IIM Trichy for doctoral and MBA level courses in the marketing area. Anirban has received various scholarships and awards. He won a Dean’s scholarship at Bond University and also received an AUD$5000 research grant for research excellence at Bond University. He was awarded the NUS Research scholarship for his Master’s studies at the National University of Singapore. Anirban likes interacting with people and is an avid follower of games like cricket, soccer and table tennis.

Anirban Som | Year – 2019

Som, Anirban, and Yih Hwai Lee. "The joint effects of choice assortment and regulatory focus on choice behavior." International Journal of Research in Marketing 29.2 (2012): 202-209.
Journal rank as per ABDC - 'A*'

Som, Anirban. "The joint effects of regulatory focus and argument strength of product related information on choice behaviour." Australasian Marketing Journal (AMJ) 24.3 (2016): 226-237.
Journal rank as per ABDC - 'B'

Som, Anirban, Chris Dubelaar, and Rafi M.M.I Chowdhury. " The Effects of Goal Orientation on Goal Pursuit." (2019) (Forthcoming). Journal of Business Research
Journal rank as per ABDC - 'A'



Conference Proceedings
  • “The Positive Impact of Moral Licensing on Human behavior: When licensing challenges you to push boundaries,” MARCON, December 2016, IIM Calcutta.Cite: Som, Anirban. “The Positive Impact of Moral Licensing on Human behavior:  When licensing challenges you to push boundaries.” (2016), MARCON e-proceedings,  Page: 46.
  • “Effects of Goal Progress and Goal Commitment on Self-Regulation,’’ with Chris Dubelaar  and Rafi Chowdhury, Association for Consumer Research (ACR) Asia Pacific conference, June 2015, Hong Kong.Cite: Som, Anirban, Chris Dubelaar, and Rafi Chowdhury.“The Effects of Goal Progress and Goal Commitment on Self-Regulation.”(2015), AP- Asia Pacific Advancesin Consumer Research, Volume 11, eds. Echo Wen Wang and Meng Zhang, Duluth, MN: Association for Consumer Research, Pages: 247-248.
  • “The Opposing Effects of Goal Commitment and Goal Progress on Self-Regulation”, with Chris Dubelaar  and Rafi Chowdhury, Australia and New Zealand Marketing Academy Conference (ANZMAC), December 2012, Adelaide, Australia.Cite: Som, Anirban, Chris Dubelaar, and Rafi Chowdhury. “The Opposing Effects of Goal Progress and Goal Commitment on Self-Regulation.”(2012), Australia and New Zealand Marketing Academy Conference (ANZMAC), December 2012, Adelaide, Australia.
  • “How ‘Shades of Failure’ and Mental Simulation Affect the Likelihood of Subsequent Actions", with Mark Spence and Natalina Zlatevska, Association for Consumer Research (ACR) Asia Pacific conference, July 2012, Queenstown, New Zealand.Cite: Spence, Mark, Anirban Som, and Natalina Zlatevska,"How ‘Shades of Failure’ and Mental Simulation Affect the Likelihood of Subsequent Actions.”(2012), AP – Asia-Pacific Advances in Consumer Research Volume 10, eds, Duluth, MN :Association for Consumer Research, Pages: 228-236.
  • “Is Guilt Driving the Optimism Bias in Sequential Choice? Three Alternative Explanations,” Australia & New Zealand Marketing Academy Conference (ANZMAC), December, 2011, Perth, Australia. Cite: Som, Anirban. "Is guilt driving the optimism bias in sequential choice? Three alternative explanations." (2011), Australia & New Zealand Marketing Academy Conference (ANZMAC), December, 2011, Perth, Australia.
  • “The Joint Effects of Choice Assortment and Regulatory Focus on Choice Behavior,” with Yih Hwai Lee, Association for Consumer Research (ACR) European conference,  June/July 2010, London, United Kingdom. Cite: Som, Anirban, and Yih Hwai Lee. "The joint effects of choice assortment and regulatory focus on choice behavior." (2011), E- European Advances in Consumer Research,  Volume 9, eds. Alan Bradshaw, Chris Hackley and Pauline Maclaran, Duluth, MN: Association for Consumer Research, Pages: 582-583.
Conference Paper Presentations
International conferences:
  • “Effects of Goal Progress and Goal Commitment on Self-Regulation,” with Chris Dubelaar  and Rafi Chowdhury, Association for Consumer Research (ACR) Asia Pacific conference, June 2015, Hong Kong.                             
  • “The Opposing Effects of Goal Commitment and Goal Progress on Self-Regulation” with Chris Dubelaar  and Rafi Chowdhury, Australia and  New Zealand Marketing Academy Conference (ANZMAC), December 2012, Adelaide, Australia.
  • “Is Guilt Driving the Optimism Bias in Sequential Choice? Three Alternative Explanations,” Australia & New Zealand Marketing Academy Conference (ANZMAC),December, 2011, Perth, Australia.
  • “The Joint Effects of Choice Assortment and Regulatory Focus on Choice Behavior,”with Yih Hwai Lee, Association for Consumer Research (ACR) European conference,June/July 2010, London, United Kingdom (Poster Presentation).
National conferences:
  • “The Positive Impact of Moral Licensing on Human behavior: When licensing challenges you to push boundaries,” MARCON, December 2016, IIM Calcutta.
  • “Sequential Mitigation Effect: A Critical Review,’’ MARCON, December 2014, IIM Calcutta.
  • Other Research Related Activities
  • Invited as discussant at the IMR Doctoral Conference 2016-17 of IIM Bangalore, January 11 & 12, 2017.
Editorial Activities
  • Regular peer reviewer for Asia Pacific Journal of Marketing and Logistics, Journal of Consumer Behavior (both indexed in ABDC list with ‘B’ rating).

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