Nithyananda.K.V

Law, Finance & Accounting

Ph.D (National Law School of India University, Bangalore) Master of Business Law (National Law School of India University, Bangalore).

+91 431 250 5018

nithyananda@iimtrichy.ac.in

Dr. Nithyananda is an Assistant Professor in the area of Finance and Legal Systems at the Indian Institute of Management Tiruchirappalli (IIM Trichy), Tamil Nadu, India, where he teaches courses on Business Laws, Legal Aspects of Business / Business Laws, Legal Aspects of Marketing and Strategic Management of Intellectual Property Rights, Legal Aspects of Entrepreneurship and Innovation, and Capital Market Regulations.

Currently, he also looks after the administrative responsibility of registering and managing the trademarks of IIM Trichy as the Chairperson of the Trademarks Committee at IIM Trichy.

He is a Visiting Faculty at the IAE-AIX Marseille Graduate School of Management where he has been teaching the course on “Strategic Management of Intellectual Property Rights (SMIPR) for the last 4 years now. He was also a Visiting Faculty at École Supérieure des Sciences Commerciales d’Angers (ESSCA), at their Anger campus where he teaches the students of Masters Programme in International Business.

He was the Principal Investigator for the international research project, funded by the Institute for Money, Technology and Financial Inclusion (IMTFI), University of California at Irvine, Irvine, California, USA., along with Prof. Cyril Fouillet of ESSCA, as the co-investigator for the period 1st June 2013 to 31st May 2016.

With backgrounds in both finance and legal systems area, he brings a unique perspective to business problems. He comes with a rich consulting experience of five years where he was working in the area of urban infrastructure finance. During his consulting years, he has provided consulting services to the World Bank and Asian Development Bank, in addition to Bangalore Development Authority, Bruhat Bengaluru Mahanagara Palike, Mysore City Corporation, Brihan Mumbai Mahanagara Palika, Jalgaon City Corporation, among others.

In addition to this, he has also provided consulting services in the area of Intellectual Property Management to companies in the area of pharmaceuticals, media, electronics and telecommunications on aspects like valuation of intellectual property, IPR strategy, collateralization of IPR, etc. He has also provided contract evaluation and contract management advisory services through a legal consulting company based in Bangalore.

He brings in academic experience of around twelve years and industry experience of about two years, in addition to five years of his consulting experience. His areas of research interest include Business Laws & Capital Market Laws, Innovation in Teaching and Strategic Management of Intellectual Property Rights where he specifically focuses on the interactions of finance and intellectual property rights, including protecting financial innovations and leveraging their value.

He sits on the board of two private companies and he is also providing consulting services to many startups in various business domains on matters like formation & formalization of organization structure, intellectual property protection, contract management, recruitment, organizational policy, etc.

He has completed his PhD from National Law School of India University, Bangalore in the area of Intellectual Property and Finance.

Nagashree, S. N., & Nithyananda, K.V. | Year – 2013
Agricultural Productivity and Rural Sustainability. OIDA International Journal of Sustainable Development, Volume 6 (77-82)

Nithyananda, K. V. | Year – 2015
Innovation is only for Big Players in India! Domain: Journal of Management Studies, Volume 7(22-23)

Nithyananda, K. V. | Year – 2012
Alchemy and IPR – Monetizing Intellectual Property Rights. Journal of Intellectual Property Rights, Volume 17 (406-416)

Nithyananda, K. V. | Year – 2012
Software Patents and the Management of IT and ITES Companies in India. Indian Journal of Management Technology, Volume 1 (131-154)

Nithyananda is a Visiting Faculty at the IAE-AIX Marseille Graduate School of Management where he has been teaching the course on “Strategic Management of Intellectual Property Rights (SMIPR) for the last 4 years now. He was also a Visiting Faculty at École Supérieure des Sciences Commerciales d’Angers (ESSCA), at their Anger campus where he teaches the students of Masters Programme in International Business.

Published Book / Book Chapters:

  • Nithyananda, K V, 'Intellectual Property Policy Strategies for Sustainable Manufacturing in India', in Sustainable Operations in India, eds. Ayon Chakraborty, Sirish Kumar Gouda and Gajanand M. S (Singapore: Springer Nature, 2018), 35-76. (DOI: https://doi.org/10.1007/978-981-10-8010-4_4)
  • Nithyananda, K V, (2017) 'Chapter 3: Teaching the Elective, “Legal Aspects of Innovation and Entrepreneurship” to Management Students', in Entrepreneurship Education: Experiments with Curriculum, Pedagogy, and Target Groups, eds. Mathew J. Manimala and Princy Thomas (Singapore: Springer Nature, Singapore, 2017), 71-84. (DOI 10.1007/978-981-10-3319-3_3)
  • Shankar, Raj K, and Nithyananda K V,(2017) 'Developing the Entrepreneurship Policy in India: Looking for Order in Chaos'. In Entrepreneurship Policy: Twelfth Biennial Conference on Entrepreneurship Volume I, ed. Sasi Misra, Sunil Shukla and Ganapathi Batthini, (Bookwell, New Delhi and Entrepreneurship Development Institute of India, Ahmedabad, 2017), 185-192 pp.
  • Nithyananda, K V, (2017) 'Business Models for Entrepreneurs: Commercializing, Leveraging, and Monetizing Intellectual Property Rights in India and ASEAN Countries', in Entrepreneurship in Technology for ASEAN, eds. Purnendu Mandal and John Vong (Singapore: Springer Nature, Singapore, 2017), 15-32. (DOI 10.1007/978-981-10-2281-4_2)
  • Nithyananda, K V, (2015) ‘Teaching the elective Legal Aspects of Innovation and Entrepreneurship to Management Students at IIM Trichy’ in Law and Entrepreneurship: Eleventh Biennial Conference on Entrepreneurship – Vol. II, ed. Sasi Misra, Dinesh Awasthi and Ganapathi Batthini, (Bookwell, New Delhi and Entrepreneurship Development Institute of India, Ahmedabad, 2015), 1409 to 1423 pp.
  • Nithyananda, K V, (2012), 'Protection of Financial Innovations relating to Infrastructure Projects', in Inclusive Financial Infrastructure, ed. Rudra P. Pradhan (New Delhi: Bloomsbury Publishing, 2012), 276 – 303
  • Nithyananda, K V, and Janardhan T. G, (2012), 'Challenges of Marketing Infrastructure related Financial Products', in Inclusive Financial Infrastructure, ed. Rudra P. Pradhan (New Delhi: Bloomsbury Publishing, 2012), 85 - 108
  • Nithyananda, K V, and Raghavendra Rao HN, (2006), “Text Book on Business Laws for 6th Semester B.Com Course affiliated to Bangalore University”, (New Delhi: Kalyani Publishers, 2006) (Co-author in a Book).

Published Research Paper / Journal Articles:

  • Nithyananda, K V, (2015), ‘Business Models for Leveraging and Monetizing Intellectual Property Rights’ Conference proceedings of the International Conference on Managing the Asian Century (ICMAC 2015), with an ISSN Number 92382-6193 (2) November 2015
  • Nagashri, S.N. and Nithyananda, K V, (2013), ‘Agricultural Productivity and Rural Sustainability’, Ontario International Development Agency (OIDA) International Journal of Sustainable Development, Vol. 6, No. 2, 2013: 77 - 82
  • Nithyananda, K V, (2012), 'Alchemy and IPR - Monetizing Intellectual Property Rights', Journal of Intellectual Property Rights, Vol. 17, No. September, 2012: 406 - 16
  • Nithyananda, K V, (2008), 'Software Patents and the Management of IT and ITES Companies in India', Indian Journal of Management Technology, IMT Nagpur, Vol. 1, No. 2, 2008: 131 – 154
  • Nithyananda, K V, (2006), 'A Legal Study of the Escrow Account through Judicial Decisions', SEBI and Corporate Laws, Taxmann Publications, Vol. 66, No. 2, 2006: 104 - 120
  • Nithyananda, K V, (2004), 'Relationship between an Investor and a Stockbroker as expressed in the Client-Broker Agreement', SEBI and Corporate Laws, Taxmann Publications, Vol. 54, No. 1, 2004: 22 – 38

Case Material Development:

  • Nithyananda, K V, (2017), “The Story of CE2E Enterprises”, Submitted to Richard Ivey Case Repository for publication, Under the process of review, Expected to be published by January 2018
  • Nithyananda, K V, (2017), “Sunitha Nath Boutiques: Intellectual Property Rights (A)”, Ivey No. 9B17M013, (Ontario, Canada: Ivey Publishing, 2017) (https://www.iveycases.com/ProductView.aspx?id=83505); HBS No. W17037-PDF-ENG, (Boston, USA: Harvard Business Publishing, 2017) (available at: https://cb.hbsp.harvard.edu/cbmp/product/W17037-PDF-ENG)
  • Nithyananda, K V, (2017), “Sunitha Nath Boutiques: Intellectual Property Rights (B)”, Ivey No. 9B17M014, (Ontario, Canada: Ivey Publishing, 2017) (https://www.iveycases.com/ProductView.aspx?id=83506); HBS No. W17038-PDF-ENG, (Boston, USA: Harvard Business Publishing, 2017) (available at: https://cb.hbsp.harvard.edu/cbmp/product/W17038-PDF-ENG)
  • Nithyananda, K V, (2017), “Sunitha Nath Boutiques: Intellectual Property Rights (C)”, Ivey No. 9B17M015, (Ontario, Canada: Ivey Publishing, 2017) (https://www.iveycases.com/ProductView.aspx?id=83507); HBS No. W17039-PDF-ENG, (Boston, USA: Harvard Business Publishing, 2017) (available at: https://cb.hbsp.harvard.edu/cbmp/product/W17039-PDF-ENG)

Book Reviews:

  • Nithyananda, K V, (2016), “Review of the book ‘Intellectual Property and Business: The Power of Intangible Assets’ by Rodney D. Ryder and Ashwin Madhavan, Sage Publication, 2014, 304pp.”, Journal of Entrepreneurship (JoE), Vol. 25, No. 2, 2016: 252 – 257 pp. © Entrepreneurship Development Institute of India and Sage Publications (DOI: 10.1177/0971355716650375).

Conference Paper Presentation:

  • Nithyananda, K V, (2017) 'Legal Aspects of Big Data Analytics - an Indian Perspective', in the 11th ISDSI International Conference Organized by the Indian Institute of Management Tiruchirappalli, at Tiruchirappalli from 27th to 30th December 2017
  • Shankar, Raj K, and K V Nithyananda, (2017) 'Developing the Entrepreneurship Policy in India: Looking for Order in Chaos'. in Twelfth Biennial Conference on Entrepreneurship at Ahmedabad, Organized by Entrepreneurship Development Institute of India, Ahmedabad, Gujarat, India, From 22nd to 24th February 2017
  • Nithyananda, K V, (2016), ‘Legal Aspects of Big Data Analytics’ in Fourth International Conference on Business Analytics and Intelligence, Organized by the Indian Institute of Science, Bangalore in association with Operational Research Society of India – Bangalore Chapter and Analytics Society of India, Indian Institute of Management Bangalore, at Bangalore, India, From 19th to 21st December 2016
  • Nithyananda, K V, (2015), ‘Business Models for Leveraging and Monetizing Intellectual Property Rights’ in International Conference on Managing the Asian Century (ICMAC 2015) at Kuala Lumpur, Malaysia, Organized by Lamar University College of Business, Texas, USA, From 18th to 20th November 2015
  • Nithyananda, K V, (2015), ‘A critique of the Draft National IPR Policy of India’, in 10th Annual International Conference on Public Policy and Management organized by the Centre for Public Policy, Indian Institute of Management Bangalore (IIMB), From 03rd to 05th August, 2015
  • Nithyananda, K V, (2015), ‘Teaching Legal Aspects of Innovation and Entrepreneurship to MBA Students’ in 3rd International Conference, Organized by Nepalese Academy of Management at Katmandu, Nepal, From 27th to 29th March 2015.
  • Nithyananda, K V, (2015), “Teaching the elective Legal Aspects of Innovation and Entrepreneurship to Management Students at IIM Trichy” in 11th Biennial Conference on Entrepreneurship organized by Entrepreneurship Development Institute of India, Ahmedabad, From 18th to 20th February 2015
  • Nithyananda, K V, (2015), ‘Teaching the elective Legal Aspects of Innovation and Entrepreneurship to Management Students’ in Fourth ICIER International Conference jointly organized by International Consortium for Innovation and Entrepreneurship Research (ICIER) Brazil and Indian Institute of Management Bangalore (IIMB), From 29th to 31st January 2015 at Bangalore
  • Nithyananda, K V, (2014), ‘Teaching Legal Aspects of Innovation and Entrepreneurship to Management Students at IIM Trichy’ in Second Pan IIM World Management Conference, Organized by Indian Institute of Management Kozhikode, November 2014 at Kozhikode and Cochin
  • Nithyananda, K V, and Cyril Fouillet, (2013), ‘Spatial Complementarity of Mobile Financial Services, Business Correspondents, and Banking Infrastructures: Accounting for Mobile Financial Services Ecosystems in India’ in IMTFI’s Fifth Annual Conference of the Funded Researchers, organized during 04th to 06th December 2013, (IMTFI, Social Sciences Department, University of California, Irvine at Los Angeles: 2013)
  • Nithyananda, K V, (2013), ‘Teaching Legal Aspects of Innovation and Entrepreneurship to Management Students at the Post-Graduate Level’ in International Conclave on “Innovation and Entrepreneurship in 21st Century Higher Educational Institutions” 2013, organized during 09th and 10th November 2013, (Department of Management Studies, Indian Institute of Technology Roorkee: 2013)
  • Nithyananda, K V, (2013), ‘Alchemy and IPR – Monetizing Intellectual Property Rights’, in Strategic Management Forum XVI Annual Convention 2013 organized during 23rd to 25th May 2013, (Indian Institute of Management Kozhikode: 2013)
  • Nithyananda, K V, (2012), 'Protection of Financial Innovations relating to Infrastructure Projects', in International Conference on Frontiers of Infrastructure Finance (ICFIF) 2011 organized during 27 – 30th December 2012 (Indian Institute of Technology Kharagpur: 2012)
  • Nithyananda, K V, and Janardhan T. G, (2012), 'Challenges of Marketing Infrastructure related Financial Products', in International Conference on Frontiers of Infrastructure Finance (ICFIF) 2011 organized during 27 – 30th December 2012 (Indian Institute of Technology Kharagpur: 2012)
  • Nithyananda, K V, (2008), 'Financial Innovations in Banking Industry and its Impact on Banking Consolidation', in International Conference on Banking Consolidation organized during 19 – 20th December 2008 (Mumbai: IBS Mumbai, Center for Advanced Banking and Finance Studies, 2008)
  • Nithyananda, K V, (2008), 'Globalization and its Impact on the Public Infrastructure in India', in International Conference on Globalization and Emerging Economies organized during 11 – 13th August, 2008 (Indore: Indian Institute of Management, Indore, 2008)
  • Nithyananda, K V, (2007), 'Financial Innovations and its Protection', in International PDMA Conference on Product Development for Developing Country Markets: Scope, Challenges and Management organized during 17 – 19th December, 2007 (Bangalore: Indian Institute of Management, Bangalore, IIMB Management Review in association with Product Development and Management Association, 2007)
  • Nithyananda, K V, (2007), 'Software Patents and the IT & ITES Companies in India', in International Conference on Emerging Competitiveness Paradigms organized during 11 – 12th January, 2007 (Goa: PES Institute of Management, Bangalore in association with Indiana University of Pennsylvania, USA, 2007)

Consulting and Advisory Assignments undertaken:

  • Technical Expert in the IP Policy Review Committee set up by NIT Trichy, from September 2016 to June 2017
  • Academic Audit of the MBA Programme at Jamal Mohammad College, MBA Department, Trichy on 24th October 2014
  • Reengineering of Accounts Payable Process and Drafting of the Service Level Agreement, for the Board of Apprenticeship Training (Southern Region) Chennai, October 2013 to July 2014
  • Advisory to a start up based in Trichy to deal with the Legal Issues in International Joint Venture arrangement with their German parent company, Ramarson Technologies, Trichy, June 2013 to May 2014

Invited Lectures:

  • Delivered a lecture on “Introduction to Intellectual Property Rights” at the Production Engineering Department of NIT Trichy on the eve of World Intellectual Property Day, on 26th April 2017
  • Delivered a lecture on “Introduction to Intellectual Property Rights” at the Chemical Engineering Department of NIT Trichy, on 20th April 2017
  • Delivered a lecture on “Introduction to Intellectual Property Rights” at the Metallurgical and Materials Engineering Department of NIT Trichy, on 15th March 2017
  • Delivered a lecture on “Introduction to Intellectual Property Rights” at the Model Engineering College, Cochin, Kerala on 23rd March 2017
  • Delivered a lecture on “Introduction to Intellectual Property Rights” at the Hallmark Business School, Tiruchirappalli on 17th October 2016
  • Delivered a lecture on “Introduction to Intellectual Property Rights” at the Economics Department, Central University of Tamil Nadu, Thiruvarur, Tamil Nadu, on 27th September 2016
  • Resource Person to deliver a lecture on “Introduction to Intellectual Property Rights” during TEQIP-II Faculty Development workshop at Cherthala, Kerala, Organized by College of Engineering, Cherthala, Kerala, on 29th December 2015
  • Key Speaker and Sessions Chair for the International Conference on Advanced Management organized by Jamal Institute of Management, Jamal Mohamad College, Trichy on 08th January 2015
  • Delivered a lecture on the “Role of Intellectual Property Rights in the STI Policy Implementation” during the Brainstorming Conference organized by the Centre for Intellectual Property Rights of the Anna University, Chennai on 07th December 2013 (through a Skype session as I was in the US, attending a conference).
  • Delivered a Key Note Address on “Strategic Management of Intellectual Property Rights” during the National Seminar on Emerging Trends in Intellectual Property Law at the Continuing Legal Education Centre of the SASTRA University, Tanjore, on 25th October 2013.
  • Delivered the inaugural address during the National Seminar on Sociopreneurship on 07th August 2013, organized by Nehru Arts and Science College, Coimbatore
  • Also Delivered at talk on “Making the most of your time during your MBA Course” during the orientation programme for MBA students organized by the Nehru Institute of Management Studies, Coimbatore on 07th August 2013
  • An Intellectual Property Consulting firm Origiin IP Solution Pvt. Ltd., based out of Bangalore interviewed me on the topic of Intellectual Property Valuation. This was published in their newsletter Issue 19(2) for the month of December 2012.
  • Delivered a lecture on “Intellectual Property Rights (IPR) – An Introduction” at the Core Group meeting of the National College Trichy, on 09th March 2012.
  • Delivered a Key Note address on “Strategic Intellectual Property Management” in the session “Strategic Resources Management” during the Kushagra International Management Conclave 2011, organized jointly by Kushagra Institute of Information and Management Sciences (KIIMS), Bhubaneshwar and Southampton Solent University (SSU), UK at IDCOL Auditorium, Bhubaneswar, on 3rd and 4th December 2011.
  • Delivered a lecture on “Intellectual Property Rights for Academicians” during the Refresher Programme for Commerce and Management Professors, organized by the Commerce and Management Department, Utkal University on 02nd December 2011.

Select Seminars and Workshops Attended:

  • Case Writing Workshop Organized by the Harvard Business School, at the Harvard Center Shanghai in Pudong, Shanghai, People’s Republic of China, from 13th to 16th February 2017
  • Global Colloquium on Participant-Centred Learning organized by the Harvard Business School, at Harvard Business School Campus, Boston, USA, from 24th July to 30th July 2016
  • Conference on Standard Setting Organizations and FRAND organized by National Law School of India University, Bangalore at Bangalore on 21st and 22nd March, 2015
  • Workshop on the Business of Intellectual Property Rights: The Executive Series organized by the Global Institute of Intellectual Property in association with the Sweden University at Bangalore on 09th & 10th June 2014
  • Global Intellectual Property Convention 2014 organized by ITAG Consultants Pvt. Ltd., at Hyderabad Convention Centre during 16th – 18th January 2014
  • Teaching Innovation and Creative Problem Solving Workshop organized jointly by Harvard Business School, Indian Institute of Management Ahmedabad, Indian Institute of Management Calcutta and SP Jain Institute of Management & Research Mumbai, during 18th – 20th July 2013 at Mumbai
  • 6th Annual Symposium on Innovation and Intellectual Property Rights organized by GE India Technology Centre Pvt. Ltd., Bangalore, at John F. Welch Technology Centre, Whitefield, Bangalore on 16th July 2013
  • The Art and Craft of Discussion Leadership Workshop organized jointly by Harvard Business Publishing (HBP) and Case Research Society of India (CRSI) at Tata Management Training Centre (TMTC), Pune during 11 – 13th March 2012
  • Workshop on “Intellectual Property Valuation and Securitization” organized by MHRD Chair on IPR, National Law School of India University, Bangalore on 18th September, 2010
  • Third National Case Writing Workshop (FDP) organized by Nirma University, Institute of Management, Ahmedabad, at Nirma University Campus, Ahmedabad during 9 – 11th June, 2008
  • Workshop on Case Method of Teaching organized by Case Research Society of India, IIM Ahmedabad at IIM Bangalore during 15 – 17th August, 2008
  • National Workshop on Intellectual Property Rights organized jointly by Indian Institute of Technology, Kanpur and SIDBI Innovation and Incubation Centre at IIT-Kanpur during 31st March to 1st April 2007

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