Digital Marketing with
Applied AI
from IIM Trichy
Digital Marketing with
Applied AI
from
IIM Trichy
Advance Your Career in Digital Marketing with Applied AI
- Earn a prestigious certificate from IIM Trichy.
- Dive into 15+ real-world case studies guided by distinguished IIM Trichy professors.
- Access 60 hours of in-depth lectures delivered by IIM Trichy’s expert faculty.
Batch Start Date
November 15, 2025
Course Duration
6 Months
Eligibility
Graduates & Above
Learning Mode
Online
Live Classes
3 hours/week
Batch Start Date
November 15, 2025
Course Duration
6 Months
Eligibility
Graduates & Above
Learning Mode
Online
Live Classes
3 hours/week
Batch-3 Admissions Open
The Future Of Digital Marketing Is Here
Digital marketing is the most crucial skill that will define the future of business growth.
Digital Marketing Expert.
The essence of digital marketing is to understand and anticipate your customer's needs and behaviors.
SEO Expert.
Admission Process
Eligibility : A graduation degree in any stream is required, and applicants from all academic backgrounds are welcome.
Clear Qualifier Test
Clear the qualifier test to be eligible for the program
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Complete Counselling
Only shortlisted candidates go through the counselling process
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Start Learning
Learn from India's top educators and stand out from the crowd.
Qualifier Test Details
To join this program, you must clear the qualifier test on your allotted date.
Topics Covered
- • Logical reasoning
- • Quantitative Aptitude
- • Basic Maths
- • Communication Skills
- • Basic Marketing Terminology
Registration Process
- • Pay ₹99 and choose your slot
- • Unlock free mock test and practice before your final exam
Things to Remember
- • The duration of the test is 60 minutes
- • You can take the test only once at your allotted time & slot
- • The test must be taken on a desktop or laptop. Supported browsers (latest versions only): Google Chrome, Safari, Microsoft Edge, and Firefox.
Fee Structure
Qualifier Test Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Program Fee
(non-refundable)
₹81,000
₹10,350 x 9 months
Total
₹85,000
( + GST **)
₹97,150
( + GST **)
** GST at 18% extra, as applicable
Our NBFC Partners
Who is this course for?
For Professionals Aiming to Master Digital Marketing.
Certification from IIM Trichy
Receive a Certificate of Completion from IIM Trichy, recognizing your achievement.
Future-Proof Career Gateway
Launch into a high-growth, future-proof career with in-demand skills.
Advanced Curriculum
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
Case-Based Learning
Engage in real-world, interactive case-based sessions that connect theory with practical business challenges.
World-Class Faculty
Learn directly from IIM Trichy’s top-tier faculty and industry experts.
Industry Readiness
Get interview-focused coaching and AI-powered practice sessions, all designed to boost your chances in competitive hiring (Eligibility: 5 CGPA).
*Certificate Eligibility: Minimum 65% overall attendance and 40% marks in cumulative evaluations score
How is the ‘Digital Marketing with Applied AI’ from IIM Trichy?
How is the ‘Digital Marketing with Applied AI’ from IIM Trichy?
This Programme
Other Programme
Combined Academic and Industry Mentorship
Learn from IIM Trichy professors and industry experts, ensuring a blend of theoretical knowledge and real-world insights.
Primarily led by faculty with limited industry exposure.
Student Support & Engagement
Dedicated student support, query resolution, continuous feedback, and interactive sessions via Zoom.
Support systems can vary, potentially lacking personalized guidance or real-time interaction.
Certification
Receive a prestigious certificate of completion from IIM Trichy.
Certifications may be generic or from less recognized institutions, offering less industry differentiation.
Industry Recognition
Gain practical experience through real-world projects and case studies, enhancing your skills for the industry.
Limited hands-on experience or industry exposure.
Industry Readiness
Expand your network, and sharpen interview readiness, a complete launchpad to thrive in today’s industry. (Eligibility: 5 CGPA)
Minimal career support; students are expected to handle interview preparation on their own.
Build Real Marketing Campaigns
Build hands-on experience by working on real digital marketing campaigns using tools like Google Analytics, SEMrush, Canva, and more.
Minimal practical experience or tool-based learning.
Features
This Programme
Other Institutes
What Will You Learn?
Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on 15+ real-world digital marketing projects to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From IIM Trichy
Module 1 — Digital Marketing Foundations & The AI Revolution
- Digital Marketing
- Intro to Generative AI
- Gen AI applications: in marketing
Module 2 —Marketing metrics and Automation with AI
- Marketing Metrics & KPIs
- Segmentation & Personalization
- Email Marketing Basics
- Writing Emails with AI
- CLV calculation
Module 3 — Content Marketing & SEO with AI
- SEO Basics
- SEM and keyword optimisation
- Content Strategy with AI
- Optimize & publish
Module 4 — Customer Experience Management in the Digital Era
- Mapping the Consumer Journey
- Funnel approach
- Digital channels and touch points
Module 5 — Social Media Marketing & AI
- Social Listening & Analytics
- Creating Posts with AI
- Campaigns & Automation
Module 6 — Advertising budgets & AI-Driven Optimization
- Ad budgets
- Ad Copy & Creatives with AI
- PPC Fundamentals
- Targeting & Smart Bidding
Module 7 — Analytics, Optimization & Capstone Project
- Google analytics
- From Data to Predictions
- Conversion Optimization & Personalization
- Capstone Showcase & Future Trends
How will Masai Help you?
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by distinguished instructors from IIM Trichy and top experts, ensuring practical and relevant skills development.
How will Masai Help you?
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by distinguished instructors from IIM Trichy and top experts, ensuring practical and relevant skills development.
Contact Us
Contact Person - 1
Sahil Kumar
Contact Person - 2
Priyanka Das
Get started
Join the Program
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