PG Certificate Programme in Business Analytics and Applications - Batch 02

Programme Overview

Post Graduate Certificate Programme in Business Analytics and Applications is a 13 months programme offered by Indian Institute of Management Tiruchirappalli (IIM Trichy).

It is designed to help working professionals to learn the required skills and knowledge for asking meaningful questions, addressing it with analysis of data, and finally make decisions with insights gained from the analysis.

The ability to derive meaningful insights from data for making informed business decisions has become inevitable, irrespective of the size of the business. This is considered as a vital skill in this fast-paced world. Business Intelligence tools and methods are helpful to get insights on the past and current business performance, and enables managers to make quick evidence-based decisions.

Business Analytics (BA), using statistical, predictive, optimization and simulation models, generates useful insights to help managers improve business planning and future performance.

The programme will focus on:

  • Basic understanding required for an analytics study
  • Tools for building and analyzing models
  • Analytical methods for making informed business decisions
  • Case studies and applications from different business domains

Programme Objectives

At the end of the program, participants would be capable of:

  • Analyze and present the data in a manner that is useful and easier to understand Understand and Interpret Analytical reports
  • Create dashboards and user-friendly tools for analysis
  • Understand the challenges in implementing an analytics study


The programme will be offered in a hybrid mode with one in-campus module at the end of the programme (subject to prevailing pandemic situation) and the rest delivered in a synchronous learning mode. The synchronous learning classes will be spread over approximately 56-64 weeks with 3 hours of contact time per week.

Pedagogy for this programme will be a mix of lectures, case-based discussions and hands-on training. Participants are required to read the various course materials, assimilate and participate in the class discussions. They will get exposure to software tools such as Microsoft Excel, Tableau, PowerBl, SPSS, R and Python.

Course evaluation will involve assessments for each course. Participants will also work on the Capstone Project (preferably from the organization where they are working) to demonstrate the understanding of the concepts learnt in this programme

Programme Content

  • Fundamentals of Business Statistics
  • Operations Research for Business
  • Data Science using python
  • Data Collection Methods
  • Visualization and Storytelling with Data
  • Predictive Modeling with R
  • Data mining with SPSS
  • Business Intelligence and Analytics with PowerBI
  • Risk Analytics
  • Artificial Intelligence and Machine Learning
  • Financial Analytics
  • People Analytics
  • Marketing Analytics
  • Operations and Supply Chain Analytics
  • Capstone Project

Programme highlights

-  Case study based learning

-  Campus visits for a total of four days

-  D2D (convenient direct to device learning)

-  Peer networking at campus immersion

-  Alumni status of IIM Trichy

-  Pedagogy based on simulations and experiential Learning

-  Comprehensive Project at the end of the Program


Bachelor's Degree, with at least 50% marks or equivalent CGPA (45% in case of the candidates belonging to SC/ST/PWD)awarded by

1)    Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or,
2)    Institutions declared to be deemed as a University under Section 3 of the UGC Act, 1956, or,
3)    Possess an equivalent qualification recognized by the Ministry of HRD, Government of India

Reservation will be provided to eligible candidates as per Government of India norms

Minimum post-qualification experience of 1 year is desirable

Programme Details

Programme Duration: 13 Months

Batch: 02

Mode of Delivery: Direct to Device

Campus (Mandatory): Campus visit for a total of four days*

Programme Schedule: Sundays, 3 hours session (6:00 pm to 9:15 pm)

Fees Structure 

Programme Fee
Application Fee INR  1,500/- + 18% GST
Total Programme Fee INR  2,67,000/- + 18% GST


Programme Fee
Installments Installments Amount (INR)
I INR 92,000/-
II INR 55,000/-
III INR 55,000/-
IV INR 65,000/-


For any information, please contact

Executive Education and Consulting

Indian Institute of Management Tiruchirappalli
Pudukkottai Main Road, Chinna Sooriyur Village
Tiruchirappalli- 620 024, Tamil Nadu


Manager, Executive Education & Consulting

EEC Office