PG Certificate Programme in Business Analytics and Applications

Programme Overview

Post Graduate Certificate Programme in Business Analytics and Applications is a 1 year programme offered by "Indian Institute of Management Tiruchirappalli (IIM Trichy)". It is designed to help working professionals to learn the required skills and knowledge for asking meaningful questions, addressing it with analysis of data, and finally make decisions with insights gained from the analysis. The programme provides a framework for transforming data into business acumen to create an effective business decision making process.   


Programme highlights

-  Case study based learning

-  Two campus visits for a total of five days

-  D2D (convenient direct to device learning)

-  Peer networking at campus immersion

-  Pedagogy based on simulations and experiential learning

-  Comprehensive project at the end of the program

-  Alumni status of IIM Trichy

Programme Objectives

Analyse and represent the data in a manner that is useful and easier to understand

Read, understand and interpret analytics reports

Perform analytics and use the insights for better decision making

Create dashboards and user-friendly tools for analytics

Understand the challenges in implementing an analytics study

Programme Content

I. Analytics Essentials

  1. Fundamentals of Business Statistics
  2. Data collection methods
  3. Visualization and Storytelling with data
  4. Operations Research for Business

II.    Analytics Tools & Techniques

  1. Business Intelligence and Analytics with Power BI
  2. Predictive Modelling with R
  3. Data Mining with SPSS
  4. Python Programming for AI and ML

III.    Applications of Analytics

  1. Financial Analytics
  2. People Analytics
  3. Marketing Analytics
  4. Operations and Supply Chain Analytics
  5. Risk Analytics

IV. Capstone Project


The program will be offered in a hybrid mode with two in-campus modules and the rest delivered in a synchronous learning mode. The synchronous learning classes will be spread over 45 weeks with 3 hours of contact time per week.

Pedagogy for this program will be a mix of lectures, case-based discussions and hands-on training. Participants are required to read the various course materials, assimilate and participate in the class discussions. Participants will get an exposure of using software tools such as Microsoft Excel, Tableau, PowerBI, SPSS, R and Python.

Course evaluation will involve assessments for each module. Participants will also undertake an application project (preferably from the organization where they are working) to demonstrate the understanding of the concepts learnt in this program.

Class Schedule

Synchronous learning classes will be held once every week.

Days: Sunday

Timings: 02:15 PM to 05:30 PM


Bachelor's Degree, with at least 50% marks or equivalent CGPA (45% in case of the candidates belonging to SC/ST/PWD) awarded by

a)    Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or,
b)    Institutions declared to be deemed as a University under Section 3 of the UGC Act, 1956, or,
c)    Possess an equivalent qualification recognized by the Ministry of HRD, Government of India
-    Minimum post-qualification experience of 1 year is desirable
-    Selection will be based on an assessment of the candidate’s profile

Programme Fees

                                                Fees Structure

Program Fee Rs 2,67,000/- + Application Fee Rs 1,500/- + GST

Installment pattern

Before 1st term 92,000 + GST
Before 2nd term 55,000 + GST
Before 3rd term 55,000 + GST
Before 4th term 65,000 + GST


Important Dates

Last date of online application submission 30th November 2020
Last date to pay first installment  Within 7 days from offer
Commencement of classes: 20th December 2020


For any information, please contact

Executive Education and Consulting

Indian Institute of Management Tiruchirappalli
Pudukkottai Main Road, Chinna Sooriyur Village
Tiruchirappalli- 620 024, Tamil Nadu


Manager, Executive Education & Consulting

EEC Office